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~ Drestige ~

channels, Drestige partnered with Syfer to expand its business to consolidate and grow our business. That means we have to
into cross-border markets. “Syfer provided us with their exper- be increasingly efficient and offer excellent, exclusive service to
tise on the biggest local marketplaces, helping us to set up shop. the local customers. One way to do that is to launch our own
Now, we are selling on large platforms like Amazon and Spartoo, Drestige app soon. Aside from that, we aim to open up in strong
in the right way. We are very eager to grow quickly, and they growth-markets like kids and home decoration.”
manage to help us in a fast way.”
The core of the Drestige business will never change, though.
When setting up shop in a new country, Drestige first identi- Providing affordable high-end products to consumers is how the
fies the most used marketplaces. “Once we know where to sell, company became successful. “We still have limited resources on
we implement our products into the most popular channels some levels. Sometimes we must resell a part of the rest-collec-
and platforms. When we have launched our business, we offer a tions we collected from our partnering boutiques. However, we
competitive discount by having free shipments and returns with grow at a rapid pace and, if we continue to do what we are good
a certain spending threshold – usually the standard spending at, we will be able to expand our business much more,” Balice
threshold of that local market. This is what we continue to do. concludes. ••
Our next targets are countries such as Japan, Korea and the
United States. We have a presence in these markets, but we need

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