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~ eShopWorld~

In a rapidly evolving and growing business such as ours, there are A good example of the model in practice is that in Mexico, for
limited resources to focus on these challenges. instance, the duty and tax levied on our range is virtually the same
as the retail price.
Of course, with growth comes inventory management, a critical
part of creating accountability and efficiency. In the early days, we Working with eShopWorld, we are able to engage with consumers
managed our inventory with spreadsheets. However, we quickly in Mexico. We can retail our product to the market with complete
realised we needed to professionalise, and so we connected a lead- transparency of duty and tax, so at checkout the retail price is
ing inventory management system with our B2C and B2B sales clear and the duty and tax payable by the consumer is also clear.
channels. Now our consumer has total transparency of the situation should
they continue to purchase. This transparency is invaluable to both
This, of course, offers the opportunity for better planning, cost ef- parties.’
ficiency and gives a full picture of our inventory to all departments
in the company in real-time.’ Perfect Moment grows fast. What are your goals for the
“IF WE CAN ALL PULL near future?
Is there anything you would have ‘Right now, we want to own the fashion
done differently when expanding the performance brand space. Performance
business globally? TOGETHER TO PROTECT is critical to us in offering skiing apparel.
‘You can always look back and think “yes We aim to develop our range and offer
we could have done this or that better”. OUR WORLD SO ‘off-mountain options’.
Taking time to think about planning and
implementing new systems is definitely PERFECT MOMENT’S We are also working on more intelligent
something on the agenda. If we had data-driven marketing and focusing on
been able to implement systems earlier, CAN BE ENJOYED social media growth. Our influencer
perhaps we could have grown faster; strategy and PR activities are paying off,
FOR MANY, MANY
however, this is balanced by resource and as such, we are generating a lot more
levels, so you have to be realistic.’ B2C data. With this, we want to better
GENERATIONS TO understand how our customers feel about
How does eShopWorld help you grow what we offer. This will help us to offer
your business? them an enhanced, more personalised
‘As we entered the global B2C market, we COME.” way of shopping at Perfect Moment. As a
had to take care of our brand. We have luxury ski – and surf - fashion brand, it is
become omnichannel, working in both the B2B and B2C market. about the experience as much as the quality of our product. As we
Year-on-year, our online business grows around 150%. We service strive to improve every aspect of the business, our consumers will
a large audience in Europe, especially the United Kingdom, and find our value higher.’
the USA and have a high growth potential in Asia.
Finally, we are moving towards more sustainable products. Our
One of the biggest challenges we face in a global market concerns brand is all about engaging with the environment, whether in the
the efficiency in logistics, payments, duties and taxes. I already mountains or the sea. We take this responsibility as a brand seri-
mentioned that having a small team puts a limit on the number ously, as such are constantly looking at initiatives to improve our
of things you can do yourself. On top of that, there are things you environmental impact.
can never do as well as a company that is fully dedicated to them.
When we were looking for a partner to support our expanding As an example, we were one of the first luxury brands to switch
global efforts, eShopWorld turned out to be our fit. to fully recycled, recyclable packaging, eliminating plastic from
our boxes, etc. We aim to develop a range of products based on
The services offered by eShopWorld add value to our business and sustainable materials in the near future.
help us simplify processes. They offer us a cost-efficient and cus-
tomer-friendly technology and logistics option in local markets. If we can all pull together to protect our world, perfect moments
Through our partnership, we are also able to offer five languages can be enjoyed for many, many generations to come.’ ••
at checkout and, very importantly, we have transparency of duties
and taxes both to our consumers and ourselves. This last issue is a
problem for many smaller businesses who struggle to apply duties
and taxes from other countries. It is, however, a key element to
keeping control of costs.

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