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~ Expandeco ~

nline price comparison websites have built Poland
up a stable position among online stores and The primary source of traffic and sales at Polish online stores takes
Otheir customers over the last decade. Google place through the trading platform Allegro.pl, which is the Polish
Shopping, the worldwide market giant, is proof of version of the American eBay. Its functioning differs significantly
this trend. Shopping centres make up a significant from traditional price comparison websites. For example, when
part of online store traffic and sales revenues in Cen- searching for specific items, hundreds of offers from different ven-
tral and Eastern European countries. dors are shown. It does not provide a simple filtering option for
individual prices and ratings as is common for the traditional price
Advantages of Online Stores comparison websites. Allegro has the largest share of the Polish
The price has a more significant impact on the purchasing process market, as evidenced by its figures. Customers can choose from up
in the online world than in traditional physical stores. In addition to 130 million products, 95% of which are new goods, of which
to the advantageous range of products, consumer behaviour is also more than 1 million products are sold every day.
influenced by customer reviews, online discounts, and other re-
wards for purchasing online, as well as detailed descriptions of the Among the price comparison websites in Poland, one should not
products, including the quality of illustrative images and technical forget Ceneo.pl, which cooperates with more than 18,000 online
specifications. Finally, current stock levels and overall customer stores. Here, you can find 25 million products.
ratings also play a significant role.
The Czech Republic and Slovakia
In particular, the added value of price comparison websites is the The online portal, Heureka, is a long-term leader in both
practical search for the best deals for customers. This includes markets, with an approximate 80% market share. For example,
features such as product popularity overview and price history. On Heureka.cz achieves average monthly traffic of more than
the flip side, online stores use these primarily as practical tools to 2 million unique users in the 10-million Czech market. In
improve their reputation and market credibility. 2019, Czechs spent approximately 5.5 billion euros in the
online market environment, and 1.36 billion euros were spent
Expandeco is the expert in online store expansion in foreign coun- in the 5.5-million Slovak market, with a 20% year-on-year
tries, and the company also provides help relating to local price increase. An interesting feature of the Slovak market is the
comparison websites and related services, such as: fact that more than 60% of its customers visit online stores
via smartphones and other
• Assistance with the transla- “THE ADDED VALUE OF mobile devices. However, one
• Competition analysis.
of the main reasons for growth
tion of products into the is a rapidly increasing number
PRICE COMPARISON
local language by their of online stores. There are more
certified experts in the than 12,600 of these in Slovakia,
desired markets. and their number in the Czech
• Consultancy with their market is currently 46,600 online
50-member team of WEBSITES IS THE stores.
experts across the EU,
such as correct product Hungary
PRACTICAL SEARCH FOR
categorisation, or setting Hungarian e-commerce is growing
the bidding strategy (i.e. by 20% year-on-year with the cur-
conversion rate from rent number of online stores stand-
advertising). ing at more than 12,800. Accord-
• Support in the form of THE BEST DEALS FOR ing to recent consumer behaviour
detailed reporting, includ- trends of Hungarian customers, it
ing customer satisfaction is estimated that this will dou-
questionnaire and ROI, i.e. CUSTOMERS. ” ble within the next five years to
return on investment. surpass the figure of 3 billion euros.
A specific feature of the market
What Do Online Markets is that Hungarian customers still
Look Like in the CEE in 2020? prefer to pay by cash on delivery. The biggest local online portal
E-commerce in post-communist countries is characterised by a is Arukereső.hu, a price comparison website founded in 2004 by
basic key performance indicator, such as a year-on-year increase in its sister portal, Heureka. Heureka is considered, for example,
online stores. Price comparison websites are especially popular and to be the leader in trustworthiness certification of online stores.
significantly contribute to this continuous yearly increase. Look Here you can find 3,600 active online stores offering more than
at some of the best-known online portals in Central and Eastern 16 million products.
Europe.

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