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~ Expandeco ~
The Olcsobbat.hu portal has been another critical price compari- Bulgaria
son website since 2005, and has over 5,300 online stores listed. In this 7-million market, e-commerce reached a total turnover
In the category of PC, electronics, photo, and household, Argep. of 0.7 billion euros in 2019, after ten years of operation. Their
hu dominates the Hungarian market with more than 2,000 biggest price comparison website is eMAG.bg, like in Roma-
registered online stores. nia. However, among the most popular is also Pazaruvaj.com,
which currently offers more than 2.35 million products from
The biggest issue with the Hungarian price comparison websites almost 600 online retailers from a total of over 4,500 regis-
mentioned above may be the language barrier when it comes tered Bulgarian online stores. The website is not offered in an
to the international online store market, as they operate only in English version, but you can also find it in the Hungarian and
Hungarian. Romanian markets. Another well-known price comparison is
Sravni.bg, which lists over 100,000 products from 200 online
Romania stores on its website.
Compari.ro, operates in a market of more than 19 million Ro-
manians and, like Arukereso.hu in Hungary, it is Heureka’s sister Conclusion: The Path to a Win-Win Solution
price comparison website. Price comparison websites are advantageous for everyone.
The customer saves money and businesses receive positive
Romanian e-commerce grows by 30% year-on-year. The current returns on their investment. Also, thanks to the offer of quality
turnover of the online market is around 3.5 billion euros, with products, online stores do not have to worry about negative
15,000 online stores. The largest marketplace is eMAG.ro, which feedback from consumers.
was founded in 2001. It also offers its services in the Polish,
Bulgarian and Hungarian markets, and it is visited by more than If you are considering expanding your existing online business
500,000 unique visitors a day. Their system has registered over to other countries or improving your services through price
16,000 online traders offering a diverse product range across comparison websites, the international team of Expandeco can
more than 1,600 different categories, and it logistically covers greatly facilitate and speed up the process. ••
the entire country. The portal reports a steady increase in the
number of products offered, which increased from 4.4 million
in January of this year to the current level of over 7.8 million
products.
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