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~ Believe Athletics ~





            Customer satisfaction is extremely important. If you do it   Working with family has been very beneficial
            well, they will become your best PR. From the beginning,   “It has been very positive to work with family. My sister and I
            we have been trying to cherish and be grateful for every   like to spend time together. However, before Believe Athletics
            customer. We treat our customers the way we like to be   was founded, we rarely saw each other. Nowadays, we spend
            treated, trying to exceed their expectations, always being   countless hours together.
            available, treating them with utmost respect and care,
            listening to their concerns and trying to offer fast responses.   I think we are brutally honest with each other, and we make
            In fact, if a problem arises, we always want to turn that into   up very quickly when we have misunderstandings. To be
            an opportunity to show them that, as a brand, we care. We   frank, this is a great asset. It prevents some missteps that
            always go the extra mile to solve any problem.    could have been made in the past. I know that when she
                                                              gives me her approval on a plan or an idea, she is not saying
            Being a small brand, we have more freedom to decide what to   things to please me. When she approves a plan or an idea, it
            post. We always try to be authentic, showing who we are, and   is because she also believes in it. That is reassuring and creates
            sharing our plans for collections or anything else that might   a rich and honest dialogue within the company.” ••
            be going on. It is amazing to see the small community that
            has been created around it. This results in putting together a
            group of people that are like-minded and support each other;
            it is just beautiful to us.”
































































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