Page 12 - CBM15
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ions remain in the fabric, survive washes and do not cause   Maintaining social media is essential
            allergies.”                                       “Social media can be an incredible tool. It allows us to convey
                                                              our message directly to our customer, no intermediaries, to
            Our focus is currently on                                                      get feedback instantly,
            the Spanish market                                                             and to establish a
            “Being an online         “WE DO NOT SEE WHY WE                                 dialogue.
            business, we do not see                                                        We spend countless
            why we should limit
            Nevertheless, experience  SHOULD LIMIT OURSELVES                               hours answering
            ourselves geographically.
                                                                                           people’s questions on
            has shown us that                                                              Instagram - questions
            focusing too early on the       GEOGRAPHICALLY.”                               we receive through
            international market, being                                                    DMs. We never ignore
            a small team as we are, can                                                    our customers, and we
            be distracting. Therefore,                                                     try to answer as fast as
            we decided to take a step                                                      possible. Sometimes
            back and focus on the home business. Of course, we offer   this can be exhausting, but it is totally worth it because we
            international orders and have been shipping around the globe   also learn a lot from their concerns and desires.
            since the start, but for the time being, our marketing and
            communication efforts have their main focus in Spain.”





























































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