Page 35 - CBM15
P. 35

~ Ingenico ~





                   he world’s best.                           withstand high sales spikes.”
                   Saint-Sixtus Abbey started to produce cheese and
            Tbeer in the early 1800s to be self-supportive. The   A resolution
            continuous pursuit of quality, combined with a respect for   The Saint-Sixtus Abbey sought help from payment
            tradition and the environment, put the Trappist Westvleteren   professionals, Ingenico ePayments, to meet its payment
            on the map, and today its brews are celebrated worldwide,   system and fraud protection needs. To assist with the Abbey’s
            receiving the ‘Best Beer in the World’ accolade over five   bespoke requirements, Ingenico implemented a simple online
            times.                                            payments system with an intuitive interface to guide customers
                                                              smoothly through the process. This helps avoid any issues on
            Westvleteren beers carry the label of ‘Authentic Trappist   the consumer side when it comes to completing the payment in
            Product,’ which means the beer is brewed within the walls   that 2.5-hour window.
            of a Trappist monastery under the control and responsibility
            of the community of 19 monks, whose revenue is devoted to   The solution’s scalability, with 99.95% uptime, allows the
            social service. The production schedule is also dictated by the   system to handle the high sales volumes transacted in that
            monastic calendar, meaning the beer is produced in a limited   same window. Without this scalability, conversion rates would
            quantity. As a result, the beer is highly sought after.  likely drop, resulting in lost sales and disappointed customers.

            Changing with the times                           “Data security is also a top priority,” Ray added. “Our payments
            In the time since the monks at the Saint-Sixtus Abbey   solution integrates fraud screening, data security features, and
            started brewing nearly 200 years ago, the Wright brothers   is up to date with regulatory stipulations. As a result, we have
            invented the aeroplane, women got the vote, and the internet   helped the Abbey cut down on fraudulent transaction attempts,
            was born. So, it’s safe to say that much has changed since   giving the monastery peace of mind.”
            that first beer, and the same can be said within the monastery.
            Over the 19th century, official brewery buildings were set   He continued, “the Abbey takes tremendous pride in its beer
            up. Later, in the 1920s, the monks modernised by adding   production and, between that and other monastic duties,
            steam to the production process, and in the 1970s, they   the last thing we want them to do is have to worry about
            implemented a lab and bottling line.              consumers taking advantage of their commerce offering, or
                                                              genuine customers not being able to complete their purchase.
            More recently, the monks have had to upgrade their ordering   It’s a delight to have been able to go on this journey with
            and payments systems to cope with international demand.  them.”

            “There is an extremely high demand for the coveted   The monastery now operates a highly functional click and
            Westvleteren Trappist, as the monks only ever sell enough to   collect system with the help of Ingenico, where once customers
            cover annual costs, sponsorships of charitable initiatives, and   have completed the online process, they then select a pick-up
            social projects,” commented Ray Bak. “So, around a year ago,   slot to collect their beer.
            the Abbey decided to go online in an effort to smooth out the
            ordering process and tackle stockpiling and reselling issues. It   The new system has been essential to keeping the monastery’s
            wanted to give as many individuals the chance to try its brew   beer business thriving and secure. In its first year with an
            as possible while avoiding other security issues.”  online presence, it registered 80,000 customers, and the
                                                              payments process has worked without any issues. After a brief
            The Trappists’ tech                               sales hiatus due to the coronavirus pandemic, it is now back up
            Once online, the next step for the monastery was to find the   and running online. ••
            right payment system to meet its requirements.
                                                               TO PURCHASE THE EXCLUSIVE BEER, YOU CAN GO TO: WWW.TRAPPISTWESTVLETEREN.BE
            The Abbey’s ordering process occurs twice a month and is
            only open for a period of about two and a half hours. Within
            that time, registered customers are permitted to purchase
            a maximum of two crates of beer. Due to the high demand
            and purchase restriction, Saint-Sixtus has unfortunately
            experienced fraudulent transaction attempts.

            Ray Bak continued, “the Abbey required an international
            payments system which would support a range of different
            methods and currencies to suit its global customer base and
            one that put a focus on data security and fraud support. Due
            to its unique ordering process, it also needed to be able to







                                                            35
   30   31   32   33   34   35   36   37   38   39   40