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CROSS-BORDER
ECOMMERCE TRENDS
Cross-Border Shopping Continues to Grow Strongly
May 2019
May 2020 113%
eShopWorld saw 113% growth in order volume in May
June 2019
June 2020 110%
eShopWorld saw 110% growth in order volume in June
0%
160%
140%
180%
60%
100%
20%
40%
80%
120%
200%
220%
Consumers Drive Key Categories in May and June (year-over-year)
99%
Apparel grew
110%
73%
Sporting
equipment grew
37%
126%
Footwear grew
133%
~ eShopWorld ~
0% 20% 40% 60% 80% 100% 120%
May June
Top 10 Countries US Brands Are Finding Growth Questions retailers and brands should ask a
(as of June year-over-year; % in order volume) cross-border service provider
Brands and retailers that wish to expand their
339%
cross-border operations can do so in-house or
350% using a cross–border service provider. Running
such an operation in-house is possible, but there
300%
tend to be higher upfront operational costs
250% than working with a partner who can provide
277% expertise and fixed working costs.
200%
175%
“In addition, partnering with third-party cross-
150% 168% 158%
144% 121% border service providers can allow retailers and
109% 98%
100%
brands to roll out to new markets faster than
83%
building operations in-house.”
50%
0% For businesses that are considering working with
Russian Federation
Chile Mexico South Africa Canada Turkey New Zealand United Kingdom Australia a third-party service provider, the report outlines
Israel
key areas of operations that cross-border service
providers must excel at to provide the best
experience to shoppers. These include:
brands enjoy a more level playing field with domestic • Solution Pricing & Costs
competitors than they would do in brick-and-mortar retail, • Technology, Scalability and Security
where barriers to entry are greater.” • Local Knowledge and Expertise
June 2020
www.eshopworld.com • Providing Localized Shopping Experience
How to sell in new markets successfully • Compliance and Privacy
To provide the best e-commerce experience to shoppers, and • Payment Methods and Fraud Detection
increase conversions and brand loyalty, Coresight outlines a • Localizing Pricing, Taxes and Duties
4-point framework of excellence for brands and retailers: • Shipping and Logistics
• Strategy and expertise – Understanding local markets and • Returns and Refunds
their demands • Customer Data/Lifetime Value
• Tailoring the online experience – Brand-consistent
localisation, from landing page to checkout and payment Retailers and brands should investigate the service provider’s
• Achieving operational excellence – Providing a brand- expertise in all these areas before partnering, making sure
enhancing end-to-end experience through checkout, that they shine in all these touchpoints. Coresight Research
logistics, notifications, tracking and returns provides a list of questions brands should ask service
• Resourcing and scaling effectively – The ability to move into providers when doing due diligence such as:
other markets at speed, and the flexibility to consider • How do you select payment options to maximise conversion
smaller markets in which ROI may be in doubt. rates?
• How can you help us make returns easy for shoppers?
What do brands need to do to create an excellent cross- • Do you use local hubs to expedite returns and offer faster
border shopping experience? refunds to shoppers?
Brands and retailers that want to convert consumer demand • Can you manage the process of claiming back taxes and
into sales, build shopper loyalty and drive repeat sales need duties for returns?
to provide a ‘domestic-equivalent’ e-commerce experience for
their cross–border shoppers. Many factors work together to Choosing the right third party can help a brand expand
make this possible, including: cross-border in a seamless fashion, quickly increasing brand
• The ability to price locally and adjust for duties and taxes; reach and revenue, and ensuring a truly branded, frictionless
• Offering payment options that are familiar to shoppers, and experience for their customers. ••
tailored to optimise conversion;
• Having strong relationships with appropriate carriers for
shipping and to facilitate potentially costly returns;
• Processing returns locally in major markets to expedite
refunds.
Download the full report here: https://learning.eshopworld.com/whitepapers/crossborder-ecommerce-a-buyers-guide/

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