Page 4 - CBM15
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~ Cross-Border Magazine ~


            INDEX













              3  FOREWORD
              5  COLUMN: JEROEN LEENDERS
              6  INTERVIEW: HORNBACH
             10  INTERVIEW: BELIEVE ATHLETICS
             16  CASE: THE BIBLOO WAY
             20  COFFEE WITH... SOUFYAN EL HAMMOUTI
             22  INSIGHTS: SNOCKS.COM: MASTERING EXTREME GROWTH
             26  COLUMN: LORNA LEAVER
             28  INSIGHTS: CROSS-BORDER E-COMMERCE IS KEY TO BRANDS’ POST-CRISIS RECOVERY
             32  INSIGHTS: T-MALL CROSS-BORDER MARKETING TIPS
             34  CASE: SAINT-SIXTUS TRAPPIS ABBEY
             36  RESEARCH: GENERATION Z: ‘THE FUTURE SHOPPER’
            38   INSIGHTS: E-INNOVATION WITHIN MANUFACTURING
            42   INSIGHTS: HOPE IN THE HIGH STREET: MAKING DIGITAL THE NEW REALITY
             46  CASE: WHY YOUR LIVE CHAT NEEDS VISUAL SUPPORT
             50  INSIGHTS: THE RUSSIAN CUSTOMER JOURNEY
             52  INSIGHTS: ERP-SYSTEM AND E-COMMERCE: A PLUG-AND-PLAY SOLUTION
             56  CASE: SUSTAINABLE SHIPPING? YOUR CUSTOMERS ARE ASKING FOR IT
             60  SPOTLIGHT ON... TOWARDS THE EU DIGITAL SERVICE ACT


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