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~ Ranpak ~

COVID

CHALLENGE:

HORNBACH

MAKING THE MOST

OF A DIFFICULT

SITUATION

Text: Sanne Leenders // Photos: Hornbach, Ranpak

Florian Preuß is a media and public relations spokesperson at Hornbach, a German DIY-
store chain offering home improvement and do-it-yourself goods. Hornbach was founded in
1877 and is currently active in nine different countries across Europe. Together with Florian,
we talk about interconnected retail and the effects of COVID-19 on their business.

late start online. able to combine both our physical and online stores. We
“Back in 1968, the first physical DIY store opened want to have stable physical stores and a stable online
A in Germany. Currently, Hornbach has 160 physical platform. Ultimately, this means that customers have more
DIY stores across Europe. Home improvement companies possibilities to choose from. In 2018, our online platform
in Germany and Europe started relatively late in e-business was available in every country in which we are currently
compared to other markets, which began to sell their active. Our online platform is still growing, too. At the
products online around the year 2000. We did not start to moment, our German shop consists of 200.000 products.
sell our products online until 2010, and that was only in
Germany at that time, where we started off with around In addition, we have multiple fulfilment centres throughout
10.000 products. Europe. Many of our physical stores also serve as fulfilment
centres, which means that our employees can send products
Later on, we expanded our online platform to other from the physical stores to our customers.”
European countries. It is of great importance to us to be

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