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~ Founder ~

COLUMN

KEEP MOVING

ersonally, I am a very active person. I like to run, ride my bicycle and, once
in a while, I like to go to the gym or do some yoga. For me, this is a way
Pto leave the world behind and clear my mind. This year particularly, I have
noticed that a lot of people are getting into sports. For some, it was the perfect
excuse to escape the house during the lockdown.

I hope that they will all stay active and that it will become their new lifestyle.
Moving the body, being conscious about the world around us and just being nice to
others would be my message for the rest of this year.

For this issue, we selected the tale of Believe Athletics as the main story. Starting
from an honest perspective, these two sisters created a new brand with the goal
of producing a sustainable and quality product that focuses on people’s wellbeing.
Quality fashion at a fair price with the objective to get people off of their couches.

Furthermore, we also have the story of the German DIY giant, Hornbach, who
saw its online turnover explode during the COVID-19
outbreak. People started to do more chores at home during
the lockdown. Therefore, Hornbach had to adapt quickly and
change its click-and-collect model to protect its customers
against COVID-19. In addition, they tested a home delivery COLOFON
model with which their own employees provided the
deliveries. That is what I call adapting quickly to changing
circumstances!
FOUNDER & PUBLISHER JEROEN LEENDERS
One thing has become obvious throughout the past couple of
EDITOR-IN-CHIEF THOMAS VAN MOSSEL
months. If you can be creative and adapt to the ever-changing
circumstances, you have the best chance to survive. EDITORS SANNE LEENDERS, LAURA MARTIN
GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS
As always, I wish you a lot of reading pleasure and make sure

that you keep moving during these difficult times!

WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
Jeroen Leenders,
Founder Cross-Border Magazine
[email protected]
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reserve their rights with regards to copyright of their work.

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