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~ Ranpak ~

In addition, we also sell to delicatessen shops, bulk buyers
and bars and restaurants.

Innovating our online platform to spread our story
Our biggest objective is to educate our customers about all
of our products. This will ultimately lead to them being able
to distinguish Kreta Öl from the rest of our competitors.
However, this can be quite a challenge when it comes to
selling products online. Therefore, we are very invested in
relaunching our online platform since our current website
is quite outdated. We want to spread their unique story
across the globe, but this does take some time and effort. We
expect to relaunch our new online platform next year. This
new online platform will not only be directed at our German
customers, but it will also be internationally oriented, by The provision industry keeps growing
translating the website to English besides just German. As many e-commerce companies may have experienced,
COVID-19 has led to quite a growth within our business.
Our customers helped us to become more sustainable Currently, this growth has not stopped and we do not expect
Back in the days, we used to package our products with it to stop anytime soon. Furthermore, the provision industry
mainly plastic. This was useful to protect our products, but it keeps growing online and thus there are many opportunities
was quite bad for the environment. Our customers pointed for us. At the moment, only 1% of the provision industry is
out this specific problem and made us aware of the fact that active online which makes the potential to grow huge and
this is not acceptable anymore nowadays. This ultimately led the COVID-19 outbreak has definitely helped with that. In
to us finding Ranpak. Ranpak offers sustainable packaging 2000, only 80 gram of oil was used per capita in Germany.
and their converters work just as fast and efficiently as the Nowadays, the usage of oil per capita has increased to 0.8
plastic Bubble Wrap we used to use to pack our products. liter in Germany. In other countries, this is even more.
We replaced Bubble Wrap with Geami® MX for small The market is growing organically because consumers are
products and PadPak Guardian™ for the 5L Canisters. In cooking more and more with oil products. ••
addition, our products are as well protected as they were
before. Changing our packaging made our customers more
satisfied and created a win-win situation for us.

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