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~ Bissell ~

animals in shelters through pet adoption programs. We also e-commerce industry keeps changing and improving itself
have a special product range that helps families who own pets and I think e-commerce will never stop doing this
to keep their houses clean.
Better work and life balance
Rebuilding our online platform The COVID-19 outbreak has had terrible consequences
Our foundational business for local e-commerce and on our world. Nevertheless, there are positive side-effects
brick & mortar is managed by our European distribution related to the outbreak. Many businesses have proven they
partners. The development of our direct channels has been can continue to operate efficiently while their teams work
an interesting journey. There are important benefits in from home. Many employees are experiencing an improved
building a direct relationship with consumers which allows work-life balance while working from home, without having
us to provide information and support as well as sell directly. to commute or travel and being able to spend more time
When I started working for BISSELL we first needed with the rest of the family. This new way of working can
to update our online platform as it was quite outdated. be transforming. It might not be desirable or efficient to
We rebuilt a completely new online platform, scalable to completely return to the way we used to work before the
roll out to different markets across the globe. We made crisis.
sure to include a content management system, a product
information management system and the possibility to In terms of the growth of our business, the COVID-19
roll-out in multiple languages, including Arabic and Asian crisis has had a positive impact. People are learning to
languages. appreciate their home environment more since working from
home. They are more focused on keeping their homes nice
Recently we started setting up our own D2C business and cozy and most importantly keep their homes clean and
adding e-commerce capabilities to our platform. Starting a safe. Consequently, people are spending more on products to
D2C channel and managing the required supply-chain and help them achieve these goals. ••
payment support can be complex. Therefore, we decided to
outsource and partner with Salesupply to handle our back-
end operations.

E-commerce is constantly changing ongoingly
A business can always improve when it comes to staying
relevant in the on-line/e-commerce environment. The

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