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~ Ranpak ~

ensure that the gifts that sell well in a country get the most “Ranpak provides us with multiple benefits. For example,
visibility,” he adds. we need less packaging materials, the gift is very secure
and safe within the packaging, the packaging is smaller,
Experiencing a tremendous amount of growth during which is also beneficial for the carriers, and it has positive
COVID-19 effects when it comes to the ecological footprint and
“From the very beginning, our business was growing environmental impact. However, the most important
steadily with 30-40% growth each year. At the end of benefit we gained from this partner is the fact that we
2019, we moved to a new building due to limited capacity. saved approximately 60 FTEs during peak season because
Currently, we have expanded to a capacity that is three and of the automation of certain processes.
a half times bigger, as we expected our business to grow
even more. However, at that point, COVID-19 spread Importance of personalised gifts during COVID
across the globe and during the first week of COVID, we “During these difficult times, in which people cannot
saw our turnover decrease by 70%, which was definitely see or visit each other, personalised gifts play quite a big
concerning. On the other hand, in countries with a very role. When you receive a personalised gift from a family
strict lockdown—Italy and Spain—we saw demand pick member, a friend or a colleague, you know someone is
up again. From this point on, we experienced a tremendous thinking about you and has made an effort for you, and
amount of growth and had an amazing year. For our these are very special gestures,” says Gerbrand.
production to keep going and be able to work safely under
the circumstances, we have opted to build an expansion.” Positive outlook for the future
“Our objective for this year is to keep growing since we
Our biggest investment yet have always been a growing company. We want to be able
Gerbrand continues: “During the infamous first COVID to grow within our current markets and eventually be
period in March 2020, we purchased two Form’it! Tray present in new markets. Furthermore, we want to expand
erectors and two EVO Cut’it! Machines from Ranpak, our assortment and make more customers happy, so they
these were our biggest investments yet. These machines will keep on coming back to us.”
were necessary for Christmas when our sales hit their peak.
We chose Ranpak as our partner because the packaging “In addition, it also occurred to us that selling on online
Text: Nico Hoeijmans // Photos: Dagmar Sporck, Drestige
machines help us to automate our processes. We still do a marketplaces was another option. However, selling on
lot of manual work in the factory, and the packing process marketplaces can be quite a challenge because of the
was one of those manual processes. We want to pack as personalisation.” ••e Descartes pixi whitepaper:
efficiently as possible, and these machines help with this
because the product is folded very precisely around the
gift.”

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