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~ Founder ~

COLUMN

WHERE WOULD WE BE WITHOUT E-COMMERCE?

nfortunately, COVID-19 is still present in most countries across the globe.
Bad for mankind, good for the e-commerce business, as the online sales
Unumbers are still rising high. In fact, where would we be without e-commerce?

E-commerce has been shown to be a necessity for keeping the economy at least
somewhat running by getting products to the end consumer when they have to stay in.
In fact, it has helped many retailers stay alive during these difficult and uncertain times
when closing their physical stores was an obligation due to the strict rules of lockdown.
A good example of this issue is the Portuguese company PAEZ, a company that sells
espadrilles, and how they navigated their way through the ‘perfect storm’ of facing
difficult COVID-19 challenges and finding creative ways to overcome them.

Meanwhile, YourSurprise tells us their unique story of selling personalized gifts and
explains the positive impact COVID-19 has had on their online and cross-border sales,
as well as how their steady growth has been affected. Their international ambitions
haven’t stopped!

In addition to the COVID-19 impact, Brexit has also brought
certain difficulties to cross-border retailers who export their
products into the United Kingdom or the other way around. This
issue provides a perfect solution to tackle these Brexit challenges COLOFON
so that you don’t have to shut the UK market or your EU market
down in sales.

Trying to look to the future, it is still uncertain when this FOUNDER & PUBLISHER JEROEN LEENDERS
pandemic will come to an end, but I do sincerely hope that we
EDITOR-IN-CHIEF SANNE LEENDERS
will all be able to meet face-to-face again very soon. Maybe
during an e-commerce event, as I see this is also starting up EDITORS RUUD DEN ROOIJEN, LAURA MARTIN
again step by step.
GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS

I wish you a lot of reading pleasure!

Jeroen Leenders,
WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
Founder Cross-Border Magazine
[email protected]
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