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~ Tradebyte ~



            TRADEBYTE &




            MYTOYS:





            SUCCESS WITH



            INDEPENDENT



            INTEGRATION STYLE






            Text: Alexander Otto // Photos: MyToys

            MyToys is the number one platform in Germany for families. The company’s business
            model centres around three online shops operating together as an omnichannel offering:
            MyToys, the shop with everything a child could need; Mirapodo, a footwear, fashion and
            lifestyle shop; and Yomonda, an online shop for home and living. MyToys was founded in
            1999 and became part of the OTTO group in 2000. Fast forward to today with 7.5 million

            active customers and 21 million site visits per month, of which 60% are from mobile
            devices, supported by an in-house team specialising in mobile application development.
            In 2020/2021, MyToys’ turnover was €894 million. The platform is run with Tradebyte’s
            marketplace solution TB.Market. Apparently a good choice regarding the outlook for the
            next few years

            Ambitious partnership goals for 2025              Ludewig, Head of the Fashion & Development Partner
            MyToys’ set the challenge – exponential year on year growth   Program of MyToys, is very happy about the development:
            with the least additional resources possible. In partnership   “Thanks to the self-service approach and other solutions we’ve
            with Tradebyte, the target is to have 3000 partners live on   developed through our close collaboration with Tradebyte
            the platform by 2025. This raises the question: how do they   over the years, we’re able to offer our new partners even more
            get there? One thing about Tradebyte – they love a challenge.   services and solutions, and are also able to work extremely
            On top of their existing brand pool of over 700 fashion and   effectively with few resources. This way, we can keep scaling
            lifestyle brands, Tradebyte also offers TB.Market customers the   our partner network and deal with the large demand.” This
            opportunity to work with new partners who aren’t yet a part of   was only achievable as a result of the different connectivity
            the so-called pool of already existing ones.      options on offer, allowing MyToys to flex to meet their
            There’s a number of ways to do this – conventional approach   partners’ requirements. A highly independent integration style
            including integration support through Tradebyte and   that Tradebyte adapts to other customers, too – with a new
            MyToys up to a self-onboarding approach with step-by-  individual setup, of course. ••
            step instructions, enabling MyToys to onboard new partners
            themselves, with step-by-step guidance from Tradebyte on
            hand when they needed it.

            Not only did MyToys increase the number of partners by   Find more Tradebyte success stories here:
            100%, but they were also able to raise the number of items   https://www.tradebyte.com/en/success-stories/
            on the platform by 350% over the past 12 months. Philipp







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