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Preferred delivery methods Preferred delivery methods
In most of the markets studied in the Direct Link/ In 2016, the most preferred delivery option for online
PostNord report “E-commerce in Europe 2021”, home Norwegian consumers was to collect the item in person
delivery is clearly the most preferred option when it comes from a service point. This alternative was favoured by 52%.
to delivery alternatives. This is not the case in Finland. The second most popular was delivered to own mailbox by
Consumers here are the only ones in the survey who hold the mail carrier at 25%, and the third was delivered to own
collect in person from a parcel machine as their number one home during the daytime at 8%. In 2021, these positions
preference, with 34% preferring this option, followed by were more or less the same but at other levels, with collect
delivery to mailbox at 27%, and collect the item in person in person from a service point at 44%, delivery to mailbox
from a service point at 17%. Furthermore, compared to at 18% and home delivery at 15%.
most other European online consumers, the Finns do not
consider fast deliveries to be that important. They are more Direct Link are specialists in customer specific delivery
interested in being able to choose the place for delivery. solutions and the distribution of e-commerce goods to anywhere
in the world. Operating internationally since 1986 they have
• Norway offices and operations in every part of the world. ••
Having a population of 5.3 million, Norway is the
smallest country in the Nordics in terms of the number of
inhabitants. It is also the only country in the region that
is not a member of the EU. This fact places some special If you are an e-tailer looking for a
demands on foreign e-retailers who want to do business partner to handle your cross-border
here – more about that further down in a separate text*. deliveries – be sure to reach out to
Consumers in Norway, as in the rest of the region, are Direct Link! C
digitally mature, and internet use is among the highest
M
in Europe. The pandemic has given many Norwegian
e-commerce companies a major boost. In its annual report Y
for 2020, the sports chain XXL reported a growth of 43%. CM
As a result of the tough restrictions during the pandemic,
MY
many companies have been forced to rethink. When DIY
chain Clas Ohlson had to keep their stores closed, they CY Discover visual customer service
offered the “curbside pick-up” delivery option – an option CMY
which has become very popular. Home delivery of food did
K
also become very appreciated during the restrictions. Sell more by showing products through the chat

The product categories that Norwegians prefer to buy
from online
Online Norwegian consumers favour more or less the same *SHIPPING E-COMMERCE ITEMS TO NORWAY – THEN YOU NEED TO COMPLY WITH
products as consumers in their neighbouring countries. THE VOEC SCHEME?
The top products have virtually been the same over the From July 1st 2021, the EU introduced new rules on VAT that apply to all
last seven or eight years. The difference is that they now member states. The Import One-Stop-Shop (IOSS). According to the VAT rules
buy more of them, and more often. In 2016, 28% bought applicable up until July 21st, no import VAT had to be paid for commercial
clothing & footwear, and 16% purchased cosmetics and goods of a value up to EUR 22. After that date, all commercial goods
skincare. In 2021, the equivalent numbers were 56% for imported into the EU from a third country or third territory are subject to
clothing & footwear and 31% for cosmetics and skincare. VAT, irrespective of their value.
When buying online from other countries, they favour
China, the US and the UK. Norway, which is not a member of the EU, has its own system called VOEC,
VAT On Electronic Commerce. The purpose is to simplify customs procedures Integrated
Marketplaces with no customs declaration. The main element of the scheme is that Visual livechat Chatbot
Norwegian consumers have a strong interest in cross-border foreign sellers with a total turnover in Norway exceeding 50,000 NOK during catalog
shopping. The German fashion giant Zalando tops the a twelve-month period will be liable to pay Norwegian VAT when selling
list of favourites in Norway also. Consumers here also buy low-value goods valued at less than 3,000 NOK to consumers in Norway. If
more from the US than their Nordic neighbours do, which you are sending goods with a value above that limit, no VOEC registration is
may be related to the fact that Norway is not a member of possible. All items exceeding that value will be customs cleared into Norway.
the EU. In addition to foreign market places, Norway has
quite a number of domestic companies with large market Thus, as a foreign e-commerce provider selling to Norwegian consumers and
shares, such as Komplett.no, which sells electronics, and the qualified as above, you need to register for VOEC.
grocery chain Kolonial.no.

+44 20 3936 2731 / [email protected] / www.oct8ne.com

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