Page 14 - CBM22

~ Oct8ne ~

CHAT SPECIALISTS:

L’OREAL BEAUTY

ADVISORS

Text: Beatriz Garcia // Photos: Oct8ne

If digitalisation is gaining more of a foothold in our society, imagine how essential it’s becoming
to business, and even more so now that the pandemic has radically changed the way we shop
online.

s a top player in the cosmetics sector, L’Oreal service, and Marc Erra, CEO of Oct8ne, to talk
hasn’t been left behind. They’ve launched about how they’ve implemented the beauty advisors
Aa service for their e-commerce customers project in the chat.
and in marketplaces selling their products that
revolutionise the shopping experience. Ruben L’Oreal has always invested heavily in training its customer
Baston from MKT4ecommerce has interviewed service team, and with the arrival of the pandemic, they
Sofia Marcos, Senior Trainer for L’Oreal’s customer needed to be able to offer the same qualified personnel service

14