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~ Rakuten ~

LEARN TO SELL

IN JAPAN WITH

RAKUTEN

THE

MARKETPLACE

80% OF JAPANESE

PEOPLE USE!

Text: Frank Calviño // Photos: iStock

One of the most readily available markets worldwide, Japan is a land of both opportunities
and challenges in equal parts. It is by no means an easy market to delve into, and yet, for
those wise and patient enough, it could be a literal gold mine. Especially for European
brands, who can benefit from the EU-Japan Economic Partnership Agreement. 1

et, to successfully sell in Japan, a solid plan differences, it is an extremely difficult market to penetrate.
and a well-thought-out strategy are required. This is not necessarily true. As a thriving culture and
YThe plan should cover research on the economic powerhouse, Japan is not only far from the isolated
Japanese market and its potential customers, the empire of old but is perhaps one of the main global melting
best methods available to ship your products, and pots of technology, pop culture, and entertainment. The
a thorough review of Japanese regulations. And to average Japanese person is fully aware of global trends, global
that end, we want to review the Rakuten e-book culture, and global technological advances.
“Why Sell in Japan?”, which provides us with
valuable insights and information regarding the European businesses, particularly fashion and luxury brands,
particularities of the Japanese market. can be quite successful in selling in Japan. The famous Ginza
district is plagued with European luxury brands that have
The Japanese market: Lost in translation? Not displaced local fashion brands: Hermes, Dior, Cartier, Louis
anymore Vuitton, Mont Blanc, Chanel, and Prada, among others, have
Perhaps one of the most common misconceptions about physical stores in the Ginza district.
the Japanese market is that, due to language and cultural

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