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~ Intershop ~
THE
AFTERMARKET
E-COMMERCE
INDUSTRY:
A BATTLE FOR
INFORMATION
Text: Frank Calviño // Photos: Intershop, iStock
Are you selling aftermarket solutions? If that’s the case, then you need to carefully review
the findings presented by Intershop in their whitepaper: The challenges and potentials of
aftermarket e-commerce.
nd today, we want to help you do so by computer parts, transistors, upgrade, and maintenance parts
highlighting a few key parts of this research for production equipment, industrial machines, and trucks are
Apresented by Intershop that deal with some a few examples of the complex B2B aftermarket.
remarkably complex issues regarding any aftermar-
ket industry: the massive amount of information we In fact, according to research done by The Business Research
need to put in the hands of our possible customers, Company, the global computer hardware market is expected
and the best and most efficient ways to do so. to grow from 1.082 billion euros in 2021 to 1.160 billion
euros in 2022 at a compound annual growth rate (CAGR) of
Aftermarket industries: are they a good business? 7.6%
Obviously, the initial sale of the product is of vital
importance. But nowadays, the aftermarket is also essential And the industrial B2B aftermarket sector, the one catering
for the success and profitability of manufacturers. In fact, to the needs of processing plants or industries, is also growing
in some industries like the automotive one, the aftermarket exponentially. According to a McKinsey report run across 30
is vast: the global e-commerce automotive aftermarket is different industrial sectors, original-equipment manufacturers
anticipated to reach USD 132.75 billion by 2028, roughly (OEMs) face a challenging and uncertain future due to a
127.73 billion euros, according to a Fior Market report. decrease in the profitability of selling new equipment to a
global market that every year pushes further into the idea
And the automotive is not the only aftermarket—not even of extending the lifetime of any equipment or machine, by
by a long shot—that’s been booming with activity recently: repairing and refurbishing.
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