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~ Intershop ~

What will delight your aftermarket customers and any time, from any device.
enable growth? • Users find the right part instantly, place an order in
Finally, once we have our PIM working correctly and our data a few clicks, get suggestions on accessories needed to
properly presented in an interactive online friendly way to perform services, and can easily return parts.
our customers, we still have a trick of the trade to delight our • Sell directly from your catalogue or easily integrate Protecting more than
customers and boost our growth: deliver highly personalised with digital customer portals, e-commerce shops, and
content. Providing information personalised for the user and other backend systems.
the situation sounds very straightforward and easy, but it • Keep track of the installed base. Knowing your
poses huge challenges for many. customer’s installed base is the key to personalisation just your goods
and presenting the parts needed. It may save several
Information is created and stored in many tools, each clicks and thus valuable time.
specialising in a certain type of information. These tools have • Integrate your e-catalogue software with the
been bought and maintained over the years using different backend PLM, ERP, and DAM systems. This way,
technologies, structures, terminology, and reference values. manufacturers can provide up-to-date spare part
Applications are required to connect to multiple “content information – including revisions, replacements,
silos”. To achieve this in the most efficient way, Intershop notifications, and pricing.
recommends a three-step approach using Signifikant’s services • Use your customer information advantage when
and solutions: Consolidate, Tag, and Filter. competing in the aftermarket.
• Strategically build up your aftermarket data as a
Consolidate: PIM to be able to work with rich content.
The tools for information creation are often specialised and
quite customised for the processes of the manufacturer. To Winning the complex battle of handling information is
preserve the investments made in these tools and the specific vital for any aftermarket e-commerce brand or company.
features these tools offer, the tools are kept intact, but the data Keep track of all of these pieces of advice and count on the
is consolidated in one unified, consistent aftermarket database. expertise of Intershop, and you’ll surely be victorious in the
The underlying processes make sure the information from information battle of the aftermarket e-commerce industry. ••
each tool is imported, mapped, and regularly synchronised –
resulting in a consistent and up-to-date data set.

Tag:
All information, from the smallest text fragment to a
complete catalogue or information type, is tagged for multiple
purposes. Tags determine for which machines the information
is valid (tag with serial numbers, production dates or sites,
machine characteristics), for which users this information
is relevant (tag with roles, permissions, expertise level,
certifications), and which organisations are allowed to see
certain information (tag with organisation
types, regions).

Filter:
To ensure that the same information is provided to each user
or consumer, regardless of which application or service they Protect your goods and our planet by replacing
are using, the filtering logic is centralised in one place and plastic air bubbles with sustainable Geami ®
used by each consuming system. This will also save a lot of
wrapping paper.
work when changes are made in the information model, tag Scan for more
library, or filtering logic.
information
You want your products delivered safely to your customers, while
7 benefits of digitising your aftermarket information
All in all, digitising our aftermarket information presents improving your impact on the environment? Start packing smarter
multiple benefits for any aftermarket e-commerce. To wrap it with our protective Geami wrapping paper. Thanks to the innovative
all up, we want to mention: 3D honeycomb structure it has the same cushioning performance
as plastic air bubble solutions, while being much more eco-friendly.
• Customers can access the catalogue and all the MORE INFORMATION:
aftermarket information, including parts, stock www.intershop.com/en/after-sales Our paper is up to 7 times recyclable, renewable and biodegradable
levels, service information, etc., from anywhere, at – unlike plastic waste! So, time to make a change and go for truly
sustainable packaging. Our planet is waiting for you at ranpak.com

S
SUSTAINABLE | PROTECTIVE | EASY TO USE | GREAT UNBOXING EXPERIENCEUSTAINABLE | PROTECTIVE | EASY TO USE | GREAT UNBOXING EXPERIENCE
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AD_CrosBorder-Protect more than just your good and P-i-S-202206.indd 1
AD_CrosBorder-Protect more than just your good and P-i-S-202206.indd 1 5/31/2022 5:30:36 PM