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~ Intershop ~

Pattern

Otherwise, the customer might end up buying something he takes the online shop to the next level by showing relevant
or she cannot use. So it is, frankly, not a good idea to be scant information such as order histories, delivery times, user-
regarding the amount of information about or aftermarket specific prices, stock levels, and more.
products that we provide our customers with. Then, how can
we achieve this without burying our potential customers How can you create relevant, efficient, and user-
under a pile of facts or data? Well, Intershop has great criteria friendly aftermarket e-commerce?
to do so: Information and the way your customers can access and
interact with it is the heart and soul of any aftermarket
1. Data must be omnichannel e-commerce. Then, to provide a great customer experience,
All the information about your aftermarket products must be we must begin by catering to our data. Good and validated
accessible across all possible channels. These can be their own master data is the foundation for add-on services that our
online shop, service portal, third-party marketplace, or even e-commerce can offer, such as:
social media.
• Cross-sales for the aftermarket
The goal of omnichannel sales is to create a consistent and • Help customers select the relevant add-on sales We act as the authorised
integrated experience for the end-users via the various • Accessories for products seller for brands who want to
touchpoints and devices. This requires tight integrations to • Product kits
various business applications along with effort in providing • Service bulletins grow their sales on market-
the correct and relevant information to the points of sale. • Rich content and relevant documentation
places, and are one of the
• Tool subscriptions
Industry leaders already enrich this aftersales
information (sellable products, accessories and spare And to achieve this solid foundation of master data, we need largest Amazon sellers in the
parts) with personalised commercial data, order history, an efficient aftermarket PIM.
recommendations, and other attributes for a digital experience world
that improves customer retention. A Signifikant improvement for our aftermarket
e-commerce
2. Online interactive catalogues Typically, the aftermarket PIM will bring together all How we work with brands:
A study by the Demand Gen Report—presented by information originating from various system handling views
Intershop—which surveyed close to 200 B2B millennials with part lists, documentation, service bulletins, kits, product You sell us your stock at an agreed
across a variety of industries, shows that the majority (56%) data, as well as add-on information as service: cross-sales, wholesale price, and ship it to us in
of respondents hold director-level positions or above, while individual products and installed base. Anything that we do
42% hold managerial positions, and already 21% hold VP- or to improve the way our customers interact or consume the the UK or mainland Europe
C-level positions. This is the growing target audience you information will be lost if the core data is not being handled
must aim at. And millennials are pretty well versed in the use efficiently by our PIM. We take care of everything to list
of online search engines, like Google, that can hold almost and sell your products on Amazon in
infinite amounts of data and yet show only the data relevant The Signifikant Aftermarket PIM—part of the Intershop each market
to a particular query or search. Signifikant Aftermarket Business Platform—can take one
step forward toward the aftermarket information of your
Think of your catalogues as if they were search engines like e-commerce providing and accounting details such as tech We both benefit from investing in
Google: inside them is the full extent of all the data about level, product versions, variants, compatibility, and many other your brand’s Amazon presence to
your aftermarket products and solutions, and yet, that data details. Manufacturers can connect their digital service portal grow your sales
is hidden until the customer truly needs it. This is what with the Aftermarket PIM and benefit from this enriched
an interactive online catalogue should be. And operating information.
with such catalogues fixes the paradox of having a lot of
information available and yet, avoiding information cluttering Signifikant stands out from a regular cataloguing solution
from the customer perspective. because the platform can manage the information and publish
it to and with multiple target applications: For more information visit
3. Aftermarket at the speed of light
A thing revealed by Intershop whitepaper is the fact that • Multiple brands, configurations, look and feel
according to a survey by Copperberg in 2020, 66% of • Multiple regions and languages www. pattern.com/uk
manufacturers now offer instant selling of spare parts, wears, • Professional and end-users
and more within their aftermarket segments. • Multiple sales levels or email:
[email protected]
To be able to offer instant online selling, you will need to This solution ensures correct data available 24/7 at all relevant
have tight integrations with the manufacturers’ backend and touchpoints within the distribution network.
frontend systems such as ERP, CRM, PLM, CCMS, etc. This

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