Page 68 - CBM22

~ PostNL ~

marketplace and the right logistics parties abroad.
PostNL international can help you with this by providing
integrations with the most important platforms and
integrators, such as MyParcel and Wuunder. Or directly
with our own API.

Know your customer
Before anything, you need to know your audience. Each
country has its own culture and customs. Therefore,
immerse yourself in the country you want to reach. Giseke
says: ‘When it comes to online shopping, each country has
different needs.’
Fortunately, you don’t have to do all the research yourself.
We can help you with valuable information. When
doing so, we make use of a broad international network
spread across 200 countries and our own branches in 13
countries worldwide. This way, you will get a flying start
internationally with the help of our local knowledge.
In this issue, we’ll share the insights on France, which we MORE INFORMATION?
gained from the Cross Border e-commerce survey conducted If you’d like to talk to one of our people in France, please contact Rhina
by the International Postal Corporation (IPC). •• Matingu [email protected]

Factsheet online shoppers France
IPC Cross border e-commerce shopper survey 2021

Shopping profile Facts
Cross border e-commerce Top3 countries to shop Expects to purchase more in the future
15+85+B of e-commerce 1 2 3 29+71+B 29+71+B 21+79+B 79+21+B 69+31+B 54+46+B
29%
21%
in France was
29%
15%
a cross border
China
Germany
purchase
United
Kingdom
neighbour EU countries China 79% of the 69% fits the 54% has a value
Top 3 product categories Top 3 payment methods countries orders weights mailbox below €50
< 2kg
1 2 3
34+66+M 19+81+M 16+84+M 49+51+M 32+68+M 11+89+M 62%
19%
49%
11%
32%
34%
16%
clothing & consumer home & debit card digital wallet credit card
Product/brand not
shoes electronics garden (PayPal, Alipay) Why shop cross border ?100+100+100
25%
available domestically
Delivery preferences Cross border delivery 39%
is cheaper
Signature Free delivery Top 3 tracking methods
Price lower in foreign country62+25+39
52+48+B signs for 70+30+B of all 28% e-retailer company e-mail Sustainability
26% e-retailer website
deliveries
delivery
70%
52%
20% delivery company e-mail
were free of
charge
Top 3 important elements Sustainable packaging Sustainable delivery
Top 3 delivery location 66% clear information about delivery costs
prior to ordering
89+11+B 81+19+B 55+45+B Returns 6+94+B 6% paid extra 5+95+B 5% paid extra
56% possibility to choose delivery location
55% free delivery on expensive purchases
55%
81%
89%
for this
for this
at home parcel point post office Top 3 return options
Willing to pay extra for Used track & trace 37% drop off at parcel shop 72+28+B 72% thinks that 56+44+B 56% prefers
27% drop off at post office
faster delivery 11% pick up at home packaging sustainable
should be
delivery
10+90+B 91+9+B 68+32+B of cross border 6+94+B of the cross
recyclable
border
orders has a
6%
68%
91%
10%
return option
purchases was
returned
68