Page 66 - CBM22

~ PostNL ~

GOING

CROSS-BORDER

Text: PostNL // Photos: PostNL

It’s no secret that the international e-commerce market is growing fast. Boundaries are
blurring, and consumers can order a product with the same ease from abroad. And this trend
is expected to continue to grow. By 2025, international e-commerce is expected to account
for 25% of all online purchases worldwide. Make use of this opportunity and make sure you
are prepared to welcome new customers from abroad. Still a bit unsure? Giseke Hopstaken,

Commercial Director of PostNL International, shares her tips to increase your success rate.
Plus, in the coming issues of CBM, we will share some insights of a specific European
country.

matter of trust hassle. You achieve this by taking as much as possible out of
Does your customer not trust the webshop? Then your customer’s hands. To ensure that your customer does
A they won’t be likely to order there. Therefore, pay not experience any obstacles, such as customs problems, you
extra attention to the reliability of your webshop. One way can use one of PostNL’s digital solutions: the international
to do this is to offer your website in the language of the Address Check API. When the compulsory address details
country you want to reach. And you don’t even have to speak have been filled in correctly and completely in advance, you
the language. To make your first steps into a new market will ensure better handling of your parcel in the logistical
easier, PostNL International cooperates with Clonable. process, and your customer will receive their parcel in time.’
They offer a smart solution that clones and translates your
website, so you will have fewer start-up costs and managing Spread out your rug on a digital marketplace
your webshop will be a breeze. Also handy: you can clone Is the step to an international webshop just too big for you?
and optimise your SEO strategy as well. This way, you can Why not give an international marketplace a go? Amazon,
test in no time for example. Make
whether the new “SELLING ONLINE IS ALL ABOUT TRUST. sure to look for
market is a match. marketplaces and
RELIABILITY IN ALL ASPECTS: THAT platforms that are
The right receipt best suited to your
experience OF THE WEBSHOP, BUT ALSO OF THE market.
You can do even
more to enhance SHIPMENT AND OF THE TRACKING.” In addition, there
customers’ trust are many smaller
in your webshop. local parties that
Giseke explains: ‘Selling online is all about trust. Reliability focus on your niche. Trading on a marketplace offers you a
in all aspects: that of the webshop, but also of the shipment number of advantages:
and of the tracking. Don’t just use your tracking as a means
of tracking the parcel, but use it as a contact moment that • Direct access to a large (new) market
keeps you connected with your customer, so the customer • No extra costs for translating or adapting your
will know where the parcel is and when to expect it. This webshop to the new country
will also improve the receipt experience. • No additional costs for marketing campaigns

But the best receipt experience is, of course, one without To get started, you need a good link between the

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