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~ BigBuy ~

BIGBUY CONTRIBUTES TO

THE

INTERNATIONALISATION OF

THE GERMAN E-COMMERCE

Text: Ana Camarena // Photos: BigBuy

BigBuy, the European wholesaler, has positioned itself as a leading partner for German
e-merchants who want to sell internationally. This company is on a mission to unlock the
potential of multi-channel sales, connecting all players in the e-commerce ecosystem and
offering them technology, fulfilment and operations services. Today, over 30% of BigBuy’s
customers in Germany sell abroad, a trend that has increased during recent years and which
will most likely continue to do so.

ermany is one of the leading countries in Native Vertical Brands (including Amazon Native Brands
cross-border e-commerce sales, behind only and their aggregators) that need to scale and diversify
Gheavy-hitters such as the United States and their sales on multiple platforms and marketplaces. These
the United Kingdom. This fact is reflected in how businesses can easily develop a multi-channel and cross-
BigBuy’s German customers operate: they do sell the border e-commerce strategy, hand in hand with a global
most to Germany, but they’re also very strong players e-commerce partner like BigBuy.
in international sales. The countries where they sell
the most (always behind national sales) are, in order As Salvador Esteve, CEO of the company, explains, “With
of importance, France, Portugal and the United BigBuy, it’s very easy to sell on all types of platforms,
Kingdom. whether national or international. For example, a customer
selling on marketplaces can decide to be present on some
In order to respond to the needs of these e-merchants of the most powerful ones on the German market, such as
looking to sell abroad, BigBuy has developed a wide array of Kaufland, Amazon Germany or eBay. But those that want
solutions and tools. For starters, they have translated their to sell abroad can also do this easily: BigBuy is part of over
complete catalogue into 24 European languages and offer 15 marketplaces, such as the Fnac Darty Group (France),
their customer service in 16 different languages. They also Carrefour (Spain) and ePrice (Italy)”.
work with leading international couriers and offer all kinds
of choices for cross-border logistics. BigBuy is a tech-focused company with a catalogue of over
200,000 items and 5,000 brands. In recent years, they have
But a key factor in their cross-border offering is their become a key player in the e-commerce landscape, helping
technology. They have developed an award-winning SaaS e-merchants, brands and suppliers to expand their online
tool called Multi-Channel Integration Platform, which sales throughout Europe.
allows its customers to centralise and manage all the
operations necessary for selling online, whether on their own BigBuy recently attended the E-commerce Berlin Expo,
e-commerce, on marketplaces or on other digital channels. a world-leading conference for everyone in the online
This SaaS solution is also built to boost Direct-to- sales industry. Attendees coming from Europe, Asia and
Consumer (DTC) sales. BigBuy works with both traditional other parts of the world gathered at this event to discover
brands that want to drive online sales and with Digitally new solutions and trends in the cross-border e-commerce
landscape. ••

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