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~ Welcome ~

FOREWORD

creating real business risks. In these circumstances, achieving
the whole concept of green change will undoubtedly require
serious commitment and a lot of resources. Due to the
complexity of the processes and the number of elements
involved, we are likely to witness one of the most extensive
transformations ever.

It is no wonder that the global e-commerce sector has
started to think more about cross-border and is diversifying
stockpiles to secure its interests as much as possible. This is
a very sensible and well-balanced solution that limits risk
while providing opportunities for growth at the same time. It
also ties in perfectly with the idea of a sustainable business.
Sounds like the perfect plan, indeed.

Local sales supported by order fulfilment allow us to be
closer to the customer, offer better shipping prices, and, above
THE FUTURE OF LOGISTICS: all, faster delivery. We can reduce problems with returns as
GREAT (GREEN) CHANGES ON THE well, which may go back to the regional warehouse instead of
HORIZON the place of origin. Doing business in this model in several
markets at the same time can also be a safety net to reduce
difficulties caused by sudden events, such as war.
believe we are all familiar with Benjamin Franklin’s
saying that only death and taxes are certain. In today’s On the other hand, it is also a good way of being more eco-
I world in the logistics industry, however, we can add a friendly. Logistics taking place within one country means a
few more words to this wisdom. shorter route for the parcel to its final destination and, thus,
a lower carbon footprint. Supported by additional measures,
Focusing on scaling business overseas has been in our such as green packaging materials, alternative modes of
interests for a long time now, and we see its significant transport used for deliveries, or less intrusive delivery
growth with each passing year. Research shows that the cross- methods such as pick-up machines, it becomes much less
border e-commerce market will be worth 2.25 trillion USD harmful to the environment.
by 2026. Many will say: what a figure! And yet, there will also
be a lot of expenditure behind it. I see this as an emerging trend and a chance at the same
time. Honestly, I believe that thinking about cross-border
The online shopping status quo no longer meets the demands trade this way is a possibility for those who dare to reach for
of shifting generations, who are more and more aware of opportunities, and I trust that they will gain the most.
the environmental footprint of a business and the damage
e-commerce is causing. The enormous quantities of plastic Daniel Kierdal
destroying aquatic ecosystems and the ever-increasing carbon CEO of Linker Cloud
dioxide emissions threatening to bring irreversible changes
are matters of concern to consumers all over the world. As
well as expecting clear statements from businesses, they are
also prepared to enforce these claims in their purchasing
choices. This is something we are observing on a regular basis,
aren’t we?

However, the full scale of these transitions is still to come
and will require changes across entire supply chains, which
have been particularly strained by these uncertain times,

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