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~ DirectLink ~

WHY YOU

SHOULD

OUTSOURCE

YOUR E-COMMERCE

FULFILMENT

Text: Olof Källgren // Photos: Direct Link

When Jeff Bezos, the founder of Amazon, packed and shipped books from his garage in
Bellevue, Washington state in 1994, you can say he was his own fulfilment center. We
all know how e-commerce has developed since those days. The enormous increase in the
volumes traded online today, naturally places completely different demands on how to
manage the entire chain from manufacturer to end consumer.

ome call it Third-Party Logistics, others call it Of course, whether it´s a good idea for an e-retailer to
Supply Chain Logistics, but if we stick to the outsource to a Fulfilment Company depends on a variety of
Scollective name Fulfilment; What is it? It is things. But the all important determining factor in most cases
simply the various steps in the process that lead to is how large volumes the e-commerce company has to handle.
an e-retailer´s end customer receiving what he or she If you have to deal with large volumes on a regular basis, or
ordered. From an e-tailers perspective, the process products that must be handled in a special way, working with
can in general be described as follows: a Fulfilment company could turn a pain point into a success
• You order the goods you plan to sell from a relevant factor. Outsourcing to a skilled fulfilment company will
manufacturer. increase efficiency throughout the entire logistics chain.
• The ordered goods are sent to a Fulfilment Center,
received there and forwarded to the e-commerce Direct Link, a fully owned subsidiary of PostNord – the
company’s location in the warehouse. leading supplier of logistics solutions in the Nordics –
• The goods remain in the warehouse until they have creates solutions for e-commerce, fulfilment, supply chain,
been sold by one of the e-commerce company’s sales warehousing and a wide range of different delivery solutions.
channels. Their goal is to make you as a e-tailer successful by providing
• The incoming purchase orders are picked and packed a good delivery experience for your customer. Direct Link
at the warehouse into the sort of, often branded, offer pick, pack and deliveries from strategically located
packaging required by the e-commerce company. warehouses and fulfilment centers with focus on personalized
• The orders are sent out to the e-commerce solutions as well as providing an excellent experience for your
company’s customers. customers.

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