Page 46 - CBM23

~ Intershop ~
International

“At first, Huisman started off as a workshop and was then because we operate on a global scale, so for us, it is one single
combined in 1992 with an engineering company. And both market. What I can say is that the oil and gas industry was Shipping
companies have been led by a remarkable and energetic a less competitive market than renewable energies. And this
family, first captained by a father and son duo composed of happens for an obvious reason. A few years ago, the oil and
the father, Ies Roodenburg, leading Huisman, and the son gas industry had a lot of margins. At that time, oil and gas
Joop Roodenburg leading ITREC, the engineering company. companies didn’t have the amount of pressure that current made easy
ITREC stands for International Transport Rigging and renewable energy companies have. For example, the wind
Engineering Consultants. energy industry has small margins, high competition, and a
lot of governmental requirements to operate within.
Cranes have always
“WE THOUGHT THAT THERE WAS A GREAT
been the heart This puts the
of our business. companies under
POSSIBILITY OF A FUTURE IN RENEWABLE
Smaller cranes in considerable stress.
those first years And henceforth,
ENERGIES, SO WE SHIFTED TOWARDS
when we had around for us, it’s far more
60 people working complex because we
RENEWABLE ENERGIES, AND NOW WE
in Huisman, and cannot make even
later, we were able the slightest mistake,
ARE THE MARKET LEADER IN WIND
to produce and sell or we lose the
some of the largest client. That’s why
INSTALLATION CRANES.”
cranes in the world, for us, the quality
including the two of our services will
10,000mt Tub always be above
Mounted Cranes for Heerema’s Sleipnir, a semi-submersible profitability. It is far more important for Huisman to provide
crane vessel, capable of lifting up to 20.000 tons. our clients, which we see as partners, with a solution for their
problems than to sell a service with high profitability.
And we also had some golden years in oil and gas equipment
when we were the leaders in pipelay equipment, and a big Keep in mind that most of our clients operate machines that
runner-up in oil drilling equipment, until the arrival of the oil cost close to a million dollars per day of operation. So we can’t
crisis. And then, we thought that there was a great possibility be wasting time or offering half-baked solutions just to profit,
of a future in renewable energies, so we shifted towards because first of all, it is not in our nature, and secondly, we
renewable energies, and now we are the market leader in wind would be out of business pretty soon”.
installation cranes.
The path forward: Drones, AI, and predictive
Furthermore, we have our own supply chain operation to offer maintenance
our services globally. And something I want to emphasise Imagine for a moment a drone flying over the massive Cross-border e-commerce
is that we have a very firm mission: to make our client’s cranes used to install a wind turbine, taking pictures and
operations successful. And to achieve that, we want to be the sending them to an AI system that compares those images without the complications
partner of our clients. We don’t want to be the ad hoc service with hundreds or even thousands of similar pictures taken
provider but rather a solution provider, a real partner to them. from other cranes all over the world, and gives the drone
a new flight At PostNL, we bring the world of e-commerce to your customer’s doorstep in
“LET’S FIX THE PROBLEM, AND THEN WE
We have been route to hunt 190 countries around the world — with global solutions to grow your business
rather successful for possible and local expertise to keep your customers coming back for more.
TALK ABOUT MONEY.”
working with this problems.
In 13 countries around the world, you’ll fi nd our local teams from Spring GDS,
approach. In fact,
we have doubled It might sound part of PostNL group.
revenues since 2018, from 32 million euros to 64 million too high-tech, but Huisman has these services available today.
Get in touch and benefi t from:
euros yearly. Approximately 10% of that revenue is online, and And Huisman knows it and wants to be a pioneer — like it
that’s why we are building myhuisman.com because we have a has always been — in the use of innovative new technologies
• Smart, cost-eff ective delivery, fulfi lment, and distribution
strong feeling that the service landscape will change to a more in their field. • Simplifi ed customs clearance and returns.
digital world”. • Accessing our unique network of reliable international carriers.
Was it difficult to convince the management at
Which regional market has been the most complex Huisman to jump into a digitalisation process? • The fact that neither origin nor destination have to be in the Netherlands
for Huisman? “Not at all. In fact, they are the driving force behind our • Top 5 in Dow Jones Sustainability Index for Transport & Logistics
Martijn continues: “I wouldn’t say that there is one particular digitalisation process. I think they actually selected me to
regional market that has been more complex for us. Mainly pursue this process because I’m very customer-focused and
Contact us to get started today.

postnl.nl or spring-gds.com

46

29/07/2022 12:06
POS_2022_Adv. Cross border magazine_A4.indd 1
POS_2022_Adv. Cross border magazine_A4.indd 1 29/07/2022 12:06