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HUISMAN:

LEADING

A GLOBAL

TRANSFORMATION

OF SERVITISATION

Text: Frank Calviño // Photos: Huisman Equipment

It’s almost poetic that Huisman, one of the world’s leading brands in the crane industry,
also happens to be an incredibly well-grounded and well-based company: for Huisman,
their client’s success is their measure of success. And this is

not only a slogan; they actually act upon this belief, putting
their client’s needs even above their own profitability. To top
it all off, Huisman is a company that operates—by nature—
on a global scale. And since 2018, the company has pursued
the ambitious goal of digitalisation and servitisation but in
a remarkably creative and innovative way. We talked with
Martijn Reissenweber, Director of Huisman Global Services,
to learn more about how market-leading companies that
provide services all over the globe can successfully implement
Martijn Reissenweber, Director of Huisman Global
digitalisation processes and practices. Services at Huisman Equipment

an you tell us a bit about Huisman? categories of products: Cranes, Pipelay Equipment, Drilling
“Huisman is, first of all, a company that provides Equipment, Winches, Vessel Designs, and Specials. Our
Cinnovative and high-quality services and products to clients are mostly the world’s leading companies in the fields
give our clients a competitive advantage. And we do that by of renewable energy, oil, gas, and construction”, says Martijn.
designing, manufacturing, and providing services for these

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