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~ Intershop ~

Pattern

cooperative with clients, which is precisely what we want to “Well, we know that we work with highly specialised
achieve with our digitalisation, to provide a better service for personnel because we are working on high-quality rigs
our clients. That’s the goal. It is not about profitability for with high-quality personnel on board, chief engineers, and
Huisman but about quality for our clients, who, for us, are engineers on board, who are capable of doing any work,
truly our partners. Our CEO, David Roodenburg, always says, but they are not trained in the specifics of crane operations,
“Let’s fix the problem, and then we talk about money.” modifications or maintenance.

We feel that if we want to be relevant in ten years’ time, we But we are crane specialists. So by means of devices like
need to take the necessary steps right now. Huisman works drones, smart glasses or remote access, for example, we can
like a group of companies because we are the same people check in real-time what they are seeing in the PLC computer
in all our companies. That’s why we always look at the big inside the crane and what is happening with the crane
picture. Also, we believe that clients’ success is Huisman’s equipment and bring our crane knowledge on board. So they
success”. can focus on their tasks, and we can provide a better service.
We act as the authorised
What does the so-called servitisation mean for Also, having access to devices like smart glasses or drones that
Huisman? Because everybody seems to talk about it can fly a predetermined path next to a crane and take pictures seller for brands who want to
nowadays with AI to recognise corrosion, damages, or other defects or
“For us, services are everything that happens after the sale of deformations, instead of sending an engineer that has to fly to grow their sales on market-
equipment: modifications, training, maintenance, etc. And the the place, with scaffolding and other tools, is far more efficient
places, and are one of the
servitisation is to provide these solutions in the most efficient and provides us with real-time information about your
way possible to our partners and clients, not only from a cost products and equipment. Information that we can later use in
largest Amazon sellers in the
perspective but also from a sustainability perspective”. our digital platform for predictive maintenance or to develop
new and better services or products”.
That’s why you world
are pushing “WE CAN CHECK IN REAL-TIME myhuisman.
towards com: Designed
digitalisation, WHAT THEY ARE SEEING IN THE PLC to provide global How we work with brands:
correct? services
COMPUTER INSIDE THE CRANE AND You sell us your stock at an agreed
“Yes. I mean, In order to make
digitalisation has all this wonderful
WHAT IS HAPPENING WITH THE CRANE
been in our company technology work, wholesale price, and ship it to us in
for a long time, Huisman needs a the UK or mainland Europe
EQUIPMENT AND BRING OUR CRANE
since we installed powerful digital
the first PLCs in platform. A digital We take care of everything to list
KNOWLEDGE ON BOARD.” and sell your products on Amazon in
our cranes to allow customer portal to
computer access to be the connective
each market
the equipment. But tissue that will
still, many things we do, many services, are done by sending allow the equipment sensors, drones, photos and field
We both benefit from investing in
an engineer halfway around the world to do the maintenance generated data to send, store and process the data collected,
your brand’s Amazon presence to
or modification themselves. the smart glasses to stream their fee, their clients to shop
If you think about it, it makes no sense. Especially if we want online for spare parts or extra services, and in short, an online
grow your sales
to work with the renewable energy industry. headquarters to service the entire world. Not an easy feat, is
it?
It’s absurd to send an engineer on an 8 or 12-hour flight
to South Africa to fix a crane for a wind turbine that could But Huisman, alongside Intershop and Fenego, has already
be fixed in a few hours: It is a flight to Singapore, a taxi to started this endeavour, and their first step is their website:
For more information visit
the hotel, a taxi to the facility where the crane is—or any myhuisman.com.
other combination of vehicles to get there—the apparel and
equipment for the engineer to work in the crane, then another That’s why you are developing the myhuisman
vehicle back to the hotel, a taxi to the airport and flight back customer portal with Fenego and Intershop? www. pattern.com/uk
home. The carbon footprint we leave is absurd when we could “Yes. Because instead of sending an engineer, we can send a
or email:
be doing all that with a drone or remote PLC monitoring”. box with a drone, which is going to be more efficient, more
secure even from a human perspective, more sustainable and
How can you offer digital services? What does that environmentally friendly, and it costs a third of the price. [email protected]
even mean for a company that works with something Also, there is a matter of speed. For our clients to have the
so physical, so material, as construction equipment? equipment operating constantly is vital. A piece of equipment

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