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~ ChannelEngine ~

B&S GROUP:

THE CROSS-BORDER

KINGS OF REACH

WINNER
POWERED
BY
Text: Frank Calviño // Photos: Cross-Border Magazine
B&S Group started as a wholesale trading company specialising in luxury and fast-moving
consumer goods and has grown to tax and duty-free goods, as well as wholesalers and trading.
By partnering with the world’s premium consumer brands in beauty, liquors, personal care,
food, health, and consumer electronics, they can serve millions of consumers daily – either

directly or through their wholesaler and reseller partners.

owered by their high-tech platform and One challenge and one lesson learned from your
arising from supply chain expertise, they cross-border experience?
Pprovide sourcing, warehousing, distribution, “The biggest challenge we faced for the marketplaces
digital commerce, marketing, and brand was the content. Each market has its own different needs
development solutions that enhance choice, speed regarding content, specifications, and customer needs. And
up delivery, drive conversion and increase reach. if you come from one single source, you need to localise and
In the past few years, they have developed their adapt this to each marketplace.”
own marketplace as well as other e-commerce B2C
platforms, and it is safe to say that they are seriously “And even if it makes all the sense in the world in your
starting to mature as e-commerce retailers as well as head to just migrate whatever is currently working from one
a wholesaler. marketplace to the next, the reality is that it most likely is
not going to work, and you need to adapt it or start from
If you had to choose one competitive advantage for scratch in each marketplace.”
B&S, which would that be?
“Well, our slogan is ‘the king of reach’, and I think it In the following five years, what would be the future
captures perfectly what we do better: our expertise, our plans of B&S?
global connections and relationships, and our general “Our main goal will be to remain as kings of reach and
capacity to reach and impact any market in the world.” expand and fortify the reach we already have. Move even
more into an e-commerce B2C platform and service the
Tell us a little bit about the relationship between market whenever it wants it, and wherever it is.”
B&S and ChannelEngine.
“ChannelEngine joined forces with us about a year and a One piece of advice for any small company that is just
half, or two years ago, I think, when we were expanding starting and wants to be successful, like B&S?
into marketplace territory. And has acted as an integrator, “The best single piece of advice I can give would be to pick
providing us with some of the tools we needed to access your strategy and stick to it. And really determine if you
all the marketplaces scattered across Europe. For us, it is have what it takes to do the operation the way it needs to be
an easier way to connect our existing systems and achieve done. If not, pick another strategy. Don’t waste time.” ••
a quicker integration with all the marketplaces across
markets.”

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