Page 16 - CBM22Awards

~ Ranpak ~

Because we have everything in-house, we are able to Medpets had used Ranpak Void Fill materials for several
influence the customer journey in all areas. Our goal is to years, so they asked the Ranpak automation department
perfect the entire customer journey, where it’s not about the to conduct a thorough analysis of existing packaging. We
country but about the person. That, too, is different in each saw that we could solve 80% of packaging needs using two
country.” Form’it!™ Case erectors and two Cut’it! EVO™ machines.
One of the Form’it! machines coped with the other 20% of
In that sense, we think that there is a list of things you boxes. As soon as their new warehouse was available, Medpets
should always track. For example, taking cultural differences opted for an S model Form’it! and the new Cut’it! EVO for
into account. Do not blindly translate communication. the M version – and everything was completed within three
You need to localise the content. You also need to keep in months.
mind that consumer trust is gained in different ways, and
this differentiates each country. The best way to match your Packers can now choose from either of two standard-size pre-
strategy to that country’s specific expectations is to work assembled cases, which travel on a conveyor to the packing
in-house with country specialists. In fact, operate as much tables where a unique barcode is applied. This barcode reveals
as possible as if you were based in that country. For example, order information after scanning. Medpets has benefited from
concerning localisation, we have native employees for each the subsequent development of the EVO 2, and they enjoy
country in which we sell.” constant updates so that the machine improves over time.
ROI was exceptional, paying back in just 1.5 years instead of
Let’s talk about Ranpak and your relation to them. the expected 2.5 years.”
“Faced with twenty separate manual packing stations,
Medpets was moving to a new warehouse in part to allow Finally, if you have to give only one piece of advice
them to automate properly so they would need far fewer, to other companies or entrepreneurs who are just
more efficient stations. Reducing air volume in packaging starting cross-border operations, what would that
was a priority because it would mean smaller packages and advice be?
cut down on filling waste substantially each year. Opening a “The key advice would be to do your homework and to
box is an important moment of interaction with a brand, and research the country well. Each country is very different when
we wanted to improve the customer experience with a well- it comes to culture, infrastructure, the way payment systems
designed, branded box that was very recognisable and easy to work, delivery times, etc. Thus, do your homework and
open. That’s why we connected to Ranpak. properly research the market in each country because those
country-specifics are the key to your success.” ••

16