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~ Oct8ne ~

MOVE ESTRELLA GALICIA:

CRAFTING THE FUTURE

OF ARTISANAL

E-COMMERCE WINNER

POWERED
BY

Text: Frank Calviño // Photos: Cross-Border Magazine

Move Estrella Galicia Digital is one of the business units of Estrella Galicia, which was
created to accelerate the digital future of the company. They are a business unit that is
fully committed to accelerating and implementing the digital transformation for Estrella
Galicia. Among other things, Move Estrella Galicia Digital is in charge of its e-commerce
marketplace, Bigcrafters.com.

f you had to choose one competitive advantage How has the experience been selling online and
to Move Estrella Galicia, which would that be? cross-border e-commerce?
I“I would definitely say the quality of our products. “If we had to mention one challenge and one learning,
Of course, it helps significantly to have the support of our I would start with the challenge which we haven’t fully
parent company Estrella Galicia with all their expertise and overcome yet. In 2019, when the COVID situation started
logistics.” to develop, we started to look into e-commerce as a way out.
And in 2020, when the pandemic struck in full force, we

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