Page 36 - CBM22Awards

~ Pattern ~

What would be Coravin’s main competitive
advantage? But it goes beyond that; we can’t even call Pattern a “provider
“One of the advantages as a brand is that we continue to or a partner per se” because our relationship goes beyond that
pursue innovation. We have this ingrained in everything we of a simple client relationship. We feel like we have developed a
do; the way we tackle every challenge and all the daily things relationship with colleagues.
we face are always with the idea of innovation as a core
concept. We stay in contact with each other every day, we call each other
each week, and we feel like we are truly integrated and aligned
If you look back at the last few years, we have already toward the same goals and objectives. It’s really great teamwork
launched two new products to the market: a wine preserva- based on honesty and trust.”
tion device for everyday wine drinkers and also, at the same
time, we launched a way to preserve bubbly wine. This last What are Coravin plans for the near future?
product is an industry-changing technology that will allow “Our mission is to continuously enhance the way consumers
for the preservation of champagne—for example—for up to experience wine and explore wine. We are also trying to change
four weeks. And no one has ever done this so far. the consumer habit of consuming wine by the bottle and move it
into consuming wine by the glass. We believe that’s the future of
Now, if you look at the product perspective, we are the lead- consuming wine. So, stay tuned.”
ing wine preservation company based on the total number
of years our consumers can preserve their wine with our One piece of advice for a company that wishes to be
technology. If you look at our competitors, most of them can successful cross-border?
preserve the wine for up to four days, some up to a few weeks, “Honestly, the best advice I can give anyone is to be patient. We
but we have already proven that you can preserve the wine for expanded with Pattern from three countries to ten countries in
years, using our Coravin device.” a three-year period. And almost in every single expansion, we
thought that the results were going to come faster than what
Tell us a little bit about your relationship with they did.
Pattern.
“We started working with Pattern near the end of 2019, and we There are always unforeseen financial implications, always a
have almost a three-year relationship with them, and so far, it has localization issue, there are always some challenges that you have
gone really well. We have faced a lot of challenges during this to overcome. And the time to launch and the time to impact
period, and Pattern has always been at our side to help us grow. the new market is always more than what you anticipate. So, be
And we have grown double digits consistently with them, so when patient; the result will come. You just have to do the work and
you have consistent double-digit growth, you can’t really question wait for them.” ••
the way your partner works.

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