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~ Seven Senders ~

ATLAS FOR MEN:

BREAKING INTO NEW MARKETS WITH

THE OUTDOORSMAN EXPERIENCE

WINNER
Text: Frank Calviño // Phoatos: Cross-Border Magazine POWERED
BY
Atlas for Men is a French textile and clothing-selling company. They are a distance-selling
company and sell primarily online. Atlas for Men currently sells in fourteen countries,

including the US and Canada. The company was founded in 1999, and they can confidently
say that Atlas For Men is the leader in outdoor clothing and accessories for adventurers,
explorers, and amateurs alike. One trait that defines Atlas for Men is the fact that they design
clothes to be everlasting, with classical styles and high-quality materials. They want to
provide affordable, high-quality, and classic outdoor clothing for men all over the world.

hat is Atlas for Men’s main competitive break into a market is to know how that particular market
advantage? thinks from a local cultural perspective. And Seven Senders
W“If we have to answer this question from a has the capability to provide us with that: local insight into
supply chain perspective, I would definitely say it is our the market. That allows us to directly gain some market
amazing quality-price ratio. We offer a good product at share easily at a very competitive price.”
very affordable prices. Now, if I have to answer this from
a marketing perspective, I think it would be the fact that What challenges might Atlas for Men face in the near
we pursue a multichannel marketing strategy, reaching future?
our target audience via multiple media channels like print “Two things, I think. First, we just opened the North
media, social media, and online.” American market last year—we opened the US and Canada
in 2021—so we are facing a lot of new challenges because
What challenges and lessons would you highlight we have never been present outside of Europe. So for the
from your cross-border operations? next year, I would say that our main challenge is to be
“The biggest challenges we have faced are structural competitive in the North American market, to secure it, and
challenges. The main one was Brexit. We opened in the to be as good as we are in the European market.
United Kingdom in 2018, just before Brexit, and we knew
it was going to happen, and that we were going to enter the Now, as a second challenge, we are opening onto
market anyways. marketplaces, so our aim is to get to new markets to
which we won’t be directly marketing, but thanks to the
Therefore, we had to review our entire processes for the marketplaces, we will be able to enter these new markets.”
United Kingdom and put in place a custom process for the
registration and delivery of goods. In the end, we have a One piece of advice for any company wishing to start
competitive price and high quality, and if you are offering doing cross-border?
good quality products at an affordable price, you have a “Cross-border operations are challenging, so I would advise
considerable competitive advantage. Besides that, thanks reaching out to experts like Seven Senders who are already
to partners like Seven Senders, who also offer competitive working inside those markets, have local experience and
delivery prices, we were able to do it.” connections, and can provide a way to gain a market share in
a new market quickly.” ••
Tell us a bit more about your relationship with Seven
Senders.
“We reached out to Seven Senders four years ago for one of
our markets, the Austrian market. One of the best ways to

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