Page 33 - CBM22Awards

~ LogiCommerce / Trilogi ~

MUNICH SPORTS:

ADAPTABILITY AND QUALITY

TO ACHIEVE SUCCESS

WINNER
POWERED
BY
Text: Frank Calviño // Phoatos: Cross-Border Magazine
MUNICH Sports is a family-owned shoemaker. They are originally from Barcelona
and are currently in the fourth generation of shoemakers. The company was founded by
Luis Berneda in 1939 in Sant Boi de Llobregat with the initial name Berneda. It was a
manufacturer of footwear for rugby, futsal, handball, and boxing, among other sports. In

1999, Xavier Berneda, the company’s marketing director and grandson of the company’s
founder, convinced his father and uncle to diversify into street and casual footwear.

One of the company’s innovative initiatives like us, provided us with expertise and an e-commerce
is the MUNICH My Way website, launched solution that has the same capabilities as many other major
“in 2009, through which all Internet users can e-commerce players and solutions from the USA or the rest
design their own footwear by combining dozens of of the world.”
colours and textures, which can result in 333 million
different combinations. The website allows users What are your plans for the following five years?
to select the colour of each of the nine parts of the “In the following years, our main focus will be on
shoe, whether it is the sole, tongue, heel, or laces.” omnichannel, we have grown with many physical stores, and
we want to give our customers a unified experience between
If you had to choose one competitive advantage to the offline and the online. Everything must feel connected,
MUNICH, which would that be? and the brand perception and experience should be the
“I would say that, if we had to choose one competitive same.”
advantage for MUNICH, it would be that we can pretty
much do whatever we want. Because we are small and What are one lesson and one challenge from your
fast enough to pursue any opportunity. This flexibility e-commerce experience?
is something that other shoes or sportswear brands that “We started in 2004 when we opened our website, and we
have become too big do not have anymore. That’s why we started selling worldwide from day zero. So we have had a
can bring these opportunities to our retailers and to the lot of challenges and lessons to learn, some harder and some
final customer with a higher degree of success than our more happily learned. For example, we have had a lot of
competition. issues with credit cards from countries like Venezuela.” ••

MUNICH feels different and is different from the two
global brands that are conquering the markets, and that in
itself is valuable: we are unique.”

How is MUNICH’s relationship with
LogiCommerce?
“The DNA of our company is to try to work with proximity
partners for the material for the manufacturing of the
software, and we believe that it should be like that for all
aspects of our company. So I searched and found out that
this company LogiCommerce, which is based in Barcelona

33