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~ Intershop ~

INTERSHOP

DIGITAL TRENDS

REPORT:

THE 7 MOST SPECTACULAR

B2B E-COMMERCE TRENDS

2023!

Text: Frank Calviño // Photos: iStock.com/max-kegfire

B2B e-commerce is changing fast, and companies who wish to remain relevant need to
adapt quickly to what 2023 will bring. This is not another year in the global B2B e-commerce
ecosystem. On the contrary, this is a crucial year, a transition year. That’s why Intershop has

prepared an e-book titled 7 Most Spectacular B2B E-commerce Trends 2023 to highlight the
main trends that will define B2B e-commerce in 2023. Seven trends to give your business the
cutting edge in the competitive B2B e-commerce scenario. Let’s begin!

2B changes and evolution: What’s To do so, Intershop lays down a clear path with seven trends
happening? that will ultimately achieve the B2B e-commerce evolution
BFirst things first, to quickly put you on par with required by the digital-native generations. But what are these
the current B2B state, you first need to understand that the seven trends? Let’s find out!
COVID crisis accelerated a natural process of generational
change. Current B2B decision-makers are fast becoming 1. Intelligent searches and the power of
Millennials or even younger digital native generations: personalisation
according to Intershop, e-commerce businesses are giving The first clear trend for B2B e-commerce in 2023 will be
more control to Millennials—73% are already involved the use of intelligent searches, either by AI or machine
with procurement, following a Merit report—and the B2B learning; this is something that has become a go-to objective
landscape is rapidly changing towards a B2B e-commerce in B2C due to the high level of personalisation in the
approach. search results that intelligent searches can provide. And why
does personalisation matter? Because a custom-fit answer
These digital-native decision-makers are also trained that directly addresses the content, concerns, and personal
and accustomed to the gold standard of modern B2C interests of the person doing the search will always be a
e-commerce. They use B2C e-commerce daily to buy their far more powerful answer than any normal search engine
favourite products and brands, and they expect the same level indexation SERP.
of efficiency and customisation in their B2B e-commerce
experience. This is key to understand: B2B e-commerce needs Intershop clearly explains in their e-book that, with
to be on par with the level of efficiency, personalisation, and personalised intelligent searches, you provide a far more
automation that current B2C has. efficient search—by automatically learning how to filter
undesired results—that provides contextualised results and

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