Page 32 - CBM27

~ ChannelEngine ~
International

Shipping
Partners can also help resolve things like licensing selling: do it yourself or use a partner who can take care of it
(important for regions like GCC) and customs. for you.

• Tip #2: Get advice on strategy With the DIY approach, you can use international logistics
Stepping into a new region isn’t something you should do software like Shippit or Sendcloud, which will find the
alone or without advice. best provider for each package based on destination and made easy
timescale. Solutions like these can be an advantage if they
Strategic advice at an early stage can help you understand mean you don’t need a separate contract (and applicable
the true potential of each market and what’s needed to make MOQs) for each courier.
cross-border selling successful from the very start. This way,
you can avoid expensive mistakes and strategic errors. Partnering with a third-party logistics and fulfilment
provider can help you scale quickly. These can cover every
• Tip #3: Start small, perfect it, and expand possible region with local warehousing and last-mile delivery
It’s generally better to launch with a well-coordinated and solutions. This helps ensure faster delivery and happier
small-scale assortment, with stock replenishments made customers. Companies like Dimass can cover the entire
little and often. The cost might be greater to begin with, but process of cross-border fulfilment (including warehousing)
this approach can pay off by making your enterprise more worldwide, for example.
responsive to customer demands in each region.
You can also target specific regions with partners who
• Tip #4: Use FBA/MCF know the market well, like Byrd for selling in Europe and
Amazon recently launched their multi-channel fulfilment Shorages for access to the e-commerce market in the Gulf
service (MCF), which uses fulfilment by Amazon (FBA) and MENA regions.
to serve customers from other sales channels. This can be a
great way to reach customers in regions outside your current Marketplace integration software
area but which are already covered by FBA. As you launch in new regions, it’s important to target local
marketplaces. And this means connecting each of these
What’s the best software platform for cross-border sales channels to your own systems. To maximise growth,
e-commerce? the best approach is to link your trusted ERP or WMS to
As we’ve seen, selling cross-border requires distinct marketplace integration software. This tactic allows you to
capabilities and tools. There are several software packages consolidate e-commerce management for every channel into
and platforms that are designed to meet (at least) some of a single platform.
these challenges.
With everything in one place, you gain a total overview
Cross-border payment solutions combined with the capabilities you need for cross-
Nearly half of your customers will abandon carts if their border trade. With a powerful e-commerce platform like
preferred payment method isn’t offered. This makes it vital ChannelEngine, it’s easy to manage stock at multiple Cross-border e-commerce
to accept payments that are regionally preferred in every locations, including multi-location fulfilment, hybrid
country you sell in. While US consumers love paying by fulfilment, and virtual stock locations. without the complications
card, many parts of the world use alternative payment
methods and e-wallets. Alipay is a popular choice for Partner power lowers barriers to success
Chinese consumers, for example, as is WeChat Pay (Weixin By using trusted partners from the ChannelEngine At PostNL, we bring the world of e-commerce to your customer’s doorstep in
Pay). ecosystem, you can extend capabilities and manage specific
190 countries around the world — with global solutions to grow your business
challenges like strategy, warehousing, and logistics. This is
Some providers will cover almost every region. But, a low-threshold, low-risk way to accelerate growth in new and local expertise to keep your customers coming back for more.
regardless of whether you already use a particular payment regions and instantly gain expertise and local knowledge.
In 13 countries around the world, you’ll fi nd our local teams from Spring GDS,
processor, you should always look to see which are the most For brands, our global network of partners may be the key to
popular payment methods in each country. unlocking your cross-border growth potential. •• part of PostNL group.
Get in touch and benefi t from:
Logistics platforms for international e-commerce
There are two main approaches to logistics for cross-border • Smart, cost-eff ective delivery, fulfi lment, and distribution
• Simplifi ed customs clearance and returns.
• Accessing our unique network of reliable international carriers.
CHANNELENGINE HELPS SELLERS CONNECT TO THE BIGGEST DIGITAL SALES CHANNELS AND MARKETPLACES IN THE WORLD. • The fact that neither origin nor destination have to be in the Netherlands
Online businesses can reach millions of consumers already looking for their products. We’re a one-stop-solution for everything • Top 5 in Dow Jones Sustainability Index for Transport & Logistics
to do with digital selling and expanding on marketplaces.

Contact us to get started today.
postnl.nl or spring-gds.com

32

29/07/2022 12:06
POS_2022_Adv. Cross border magazine_A4.indd 1 29/07/2022 12:06
POS_2022_Adv. Cross border magazine_A4.indd 1