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~ Monta ~

Lovevery, an early learning company best known for its stage-based play essentials for children,
has been on the market for only 6 years and is growing tremendously. What is the success
behind this brand? How have they experienced the past years, and what have they learned from
it? Monta spoke with Rob van Assouw, Europe Quality & Warehouse Manager at Lovevery.

he start of Lovevery System) and OMS (Order Management System), but Monta
“It has been 6 years since Lovevery was founded; offers all of this in the same software. All data regarding
Tit is originally an American company,” says Van order status, inbound, outbound, the possibility to block or
Assouw. “It originated from the Montessori philosophy: cancel orders, the return module with which you can directly
children learn and develop themselves through playing.” send return labels to the customer, and all kinds of reports: it
Lovevery Play Kits is a stage-based learning program, sold is remarkable what you can do with it.”
by subscription, designed to promote brain development
through play during the early years of childhood. They deliver Van Assouw: “In addition to the possibilities within
at 2-3 month intervals from ages 0-48 months. Each Play the software, it is also of added value that the software
Kit includes toys and books that support all kinds of learning can integrate with a large number of systems—such as
within a developmental window, from language and motor marketplaces, carriers, and webshop systems. We first used
skills to social-emotional learning. The playthings in each Kit Shopify as our webshop system. Then we switched from
provide the toys a child needs at just the right time and are Shopify to an ERP system, but this did not matter for the
built to last, made with sustainably harvested wood, organic connections, as Monta easily converted them. We also sell on
cotton, nontoxic paint, and baby-safe plastics. Amazon, and that connection works well too. That IT part of
Monta is unique. Moreover, it is just great to work together
“In addition, the company also offers parents resources with because of the short lines and personal approach. Together,
information and advice about the developmental stages of a we solve it. We need each other and grow with each other’s
child, including dedicated Play Guides, Lovevery blog, weekly successes. In addition to growing together within the
development emails, podcasts, and more. The subscription
model turned out to be very successful in America, so after Netherlands for some time, both Monta and we are also
meeting with parents across the UK and Europe, listening making significant leaps across the border.”
to them, and testing out the products in their homes, the
company decided to introduce the Play Kits in Europe International growth
as well. In August 2021, Lovevery launched their award- Lovevery is now actively selling in over 30 markets across the
winning Play Kits in Europe, shipping to more than 25 globe, with more than 350,000 active subscribers worldwide.
countries in 5 languages. “We are growing incredibly fast, doubling our orders every year!
We started as a small customer for Monta, and after 3 years,
Logistical processes we are one of the biggest customers operating from their Breda
Van Assouw continues: “Starting in Europe brought some warehouse, which is fantastic. The current internationalisation of
logistical challenges. Localisation is a huge factor for Monta is pleasant since we are also looking for fulfilment partners
Lovevery, from language and currency to understanding in other countries where we sell our boxes. This enables us to
which kinds of messages resonate and the variables in deliver our subscription boxes faster to our customers and offers
parenting approaches in each country. Each Play Kit includes advantages to have local inventory,” says Van Assouw.
a book, and for our global markets, those were translated
across 5 languages–British English, Spanish, French, Dutch, Advice to other webshops
and German. We quickly noticed that we wanted to outsource “When you grow quickly as a webshop, you are busy with a whole
the logistical processes to a fulfilment party. Just to be sure lot of different factors. In the field of logistics, there are often
that everything in this field was well arranged. It was a many points that you don’t think about right away but which are
requirement for us to find a fulfilment partner who could be extremely important for your own processes and, ultimately, your
flexible with our needs while placing importance on quality customer satisfaction. At Lovevery, choosing fulfilment partner
and safety. We found that fulfilment partner in Monta.” Monta has relieved a lot of concerns. I recommend this to every
webshop; outsourcing your logistics provides peace of mind and
Collaboration with Monta time to focus on other important matters. It gives your webshop a
“As a fulfilment client of Monta, not only is your logistical boost!” ••
process arranged from A to Z; you also get access to Monta’s
software, where you have access to a huge amount of real-
time data. This is seriously a key factor where Monta excels: More information about Monta’s fulfilment services or warehouse
normally, you would need a WMS (Warehouse Management management system at www.monta.nl.

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