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renovated their homes. be linked together with
Now, every investment “INFLATION IS IN MANY the pharmacy industry in
in the apartment or one way or another. The
house becomes subject COUNTRIES AT A LEVEL THAT pure online pharmacy
to consideration. It has LEAVES A STRONG IMPACT ON Apotea launched a
led to a sharply declined premium range of beauty
demand for building CONSUMERS. IN ORDER TO products earlier this year.
materials. In addition, The beauty industry is
decreased by 14% during REDUCE INFLATION, COUNTRIES still doing well online and
wood prices have
has previously proven to
MUST DRIVE A TIGHTER
the quarter. All this be resilient even in times
together has resulted in of economic downturn.
MONETARY POLICY.”
a decrease of 24% in this This phenomenon is
category. called the “lipstick
effect.” It illustrates that
Online pharmacies consumers buy beauty
offer new forms of service products like lipstick even in times of financial uncertainty
The category that showed a positive development during when it is seen as an affordable daily luxury in otherwise
the first quarter was pharmacy products, which grew by gloomy everyday life.
8%. Many of the consumers who started to buy medicines
and other pharmacy products online due to the pandemic Fashion and footwear show persistence online
have continued to do so, even though the restrictions have Fashion and footwear have long been what Swedish
long been lifted. To try to continue this positive situation, consumers are most comfortable buying online. A
online pharmacy players are broadening their service development that was naturally accelerated during the
offerings. Online doctor visits, loyalty programs and other pandemic. For the brands, it became more difficult to
new services are combined in several ways by the different run stores in expensive city locations, and several players
companies. One of them offers their customers free online instead invested more resources in their e-commerce
consultations with a pharmacist. Other players invest in business. Swedish fashion consumers have started to use a
broadening the assortment. The pharmacy industry also combination of e-commerce and brick-and-mortar for their
has many bridges to other industries. Beauty and physical purchases, increasingly seamlessly weaving together their
training, as well as food and psychological well-being, can digital and physical shopping journeys. One way for online

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