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~ Intershop ~

B2B TRENDS IN 2024 REPORT:

CHALLENGING A BRAVE NEW

WORLD ALONGSIDE INTERSHOP

Text: Frank Calviño // Photos: Intershop

Companies and brands involved in the competitive B2B industry have felt the wheel of
history move frantically in the recent decade. New technologies, new media, new customer
behaviours, and even a global pandemic have shaken B2B business to the core. That’s why
Intershop has decided to step up and help brands and organizations involved in B2B globally
to keep track of the main trends and technologies that will surely shape the industry in the
next year. With the report titled B2B e-commerce in 2024: A Brave New World, Intershop

provides a comprehensive path for any B2B organization wishing to stay ahead of the curve
and remain relevant, competitive, and profitable.

ut why exactly is Intershop saying 2024 will AI functionalities and technologies are unquestionably the
be a brave new world for B2B? How is it that present and near future of efficiency. It is as if humanity
B2024 will be so different from the continuous unlocked a hidden power. Now, everybody and their mom
change scenario B2B has experienced in the last want to use AI to improve everything. In some cases, the
decade? Is it true that next year could be a milestone implementation of AI solutions is still too farfetched due to
regarding the implementation of technologies technological limitations and, in others, is just unnecessary.
capable of forever changing the way B2B is
conducted? Let’s find out! This is not the case with B2B. In fact, as the Intershop report
clearly points out in each of its 7 trends, AI can be used —
All about the AI…and ‘no tremble’ with our current technological state — to really improve
AI-driven solutions and, generally speaking, AI, in all its multiple areas of B2B businesses.
potential applications, are perhaps the main force driving
change in all aspects of our current society. B2B is not 3 Simple uses of AI to improve B2B in 2024
different. In fact, the Intershop report showcases 7 main For example, AI-driven solutions can and will be used to
trends and technologies for 2024, and all of them are improve B2B business in 2024 following the Intershop report
sprinkled with AI in varying degrees. forecast in simple yet effective ways.

In some cases, these trends are entirely dependent on AI 1. AI-Driven Dynamic Pricing. The use of
tech. That’s the case with the AI-driven predictive commerce omnichannel price management functionalities will
trend. But even in situations when the trend is not directly allow B2B organizations to establish consistency,
associated with AI, like the sustainability in B2B commerce agility, and transparency in dynamic price strategies.
trend, the results of the Intershop report hint towards the use This will be achieved thanks to AI-driven dynamic
of AI to increase the effectiveness of the technologies behind pricing solutions.
this trend as a differentiating value in comparison with
previous years. Also, customer-specific price optimization can ensure
personalized pricing, which allows for loyalty and customer
In the case of sustainability in B2B, the Intershop report retention initiatives or even — if you want to be more
forecasts how AI-driven warehouse and logistic solutions can aggressive — to create tailored sales and offers for customers
help predict inventory management and chart better, more you know are buying from your competition.
carbon-efficient delivery routes.
2. Predictive Analytics. Harnessing the power of AI
to process huge volumes of business data, identify

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