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~ Intershop ~

trends, and then forecast potential predictions will be And what about Cooperative Commerce?
a vital skill for businesses in the near future. The first Another key trend for B2B organizations during 2024
implementations of this could be accessible as early will be the rise and global implementation of Cooperative
as 2024. Commerce practices.

Now, this is a huge topic. Predictive analytics are fundamental The Intershop report forecasts that a cooperative
for the future of global commerce itself. AI technologies commerce approach, based on the use of marketplace
can allow any B2B organization to process its analytics and technology, will allow B2B brands to create a powerful
forecast more effectively — based on patterns and trends platform that can boost and deploy advanced sales
inside these analytics – the future behaviour of their market, technology, increase hybrid sales teams and capabilities,
customers, or competition. deliver hyper-personalization, tailor strategies on third-
party marketplaces, and achieve e-commerce excellence
3. Autonomous Commerce. The final stage of evolution across the full marketing and sales funnel.
for e-commerce — and, honestly, for global
commerce in general — is autonomous commerce. Indeed, the marketplace technologies have proven to be
The idea is simple: to use AI-driven and, eventually, incredibly powerful — and many of them have, at their
fully functional AI solutions, to manage the entirety core, AI implementation — and it was only logical that
of your business. Obviously, this won’t mean humans B2B brands, and all kinds of brands, attempted to copy
are removed from the equation; on the contrary, the successful strategies used during decades, by Amazon,
allowing an AI to take control of the daily decision- eBay and AliExpress among many others. Now, curiously
making process will release the human talent to do enough, the Intershop approach to cooperative commerce
what we best: innovate, invent, and create better and and marketplace technology offers an exciting take on the
more profitable solutions. matter: why not create your own Cooperative Marketplace?

What about sustainability? How can this be a trend in The idea Intershop presents in its 2024 B2B trend reports
2024? is that B2B companies can use marketplace technology
Yes, we know. Sustainability has been there among our to create their own marketplaces in a cooperative format,
collective list of pending things to do for at least two decades. bundling together allied services and brands that can
But then again, the appearance of AI might just be the push benefit from cross-selling with their own products and
we need to make sustainability viable. services.

In many cases, small business and even large B2B This creates a virtuous circle in which companies and
organization can’t truly control their warehouse and logistic brands that have allied interests and tackle the same
operations the way they would like to. Lack of human business personas can join forces and pool together
resources, material resources, or even time are constant resources into one single B2B marketplace, thus increasing
constraints to becoming sustainable. the effectiveness and profitability of the e-commerce
platform — a nice way of fighting back in the ultra-
In fact, one could argue that sustainability only makes sense competitive B2B e-commerce scenario.
if it’s followed by profitability. If a company needs to spend
more money to be more green, it’ll probably not do it. But this is just a taste of the interesting 7 trends
Because at the end of the day, it will become less competitive highlighted by Intershop in their B2B e-commerce in
and disappear. But following the Intershop report, AI-driven 2024: A Brave New World. From predictive commerce to
solutions — or AI-driven companions for B2B organizations digital immune systems, going all the way from composable
— can help companies and brands create sustainable commerce to AI-driven self-service portals, you can read
warehouse management with improved Order Management all about it in Intershop’s latest report and take advantage
Systems solutions, better Smart Routing for logistics and of the technologies and trends that will surely define B2B
fulfilment, and even Inventory Prediction to maximize commerce during 2024.
warehouse space and resource consumption.
Don’t miss this report and help your brand and business to
And how important is sustainability in 2024? As the be ahead of the curve! ••
Intershop report shows, a survey by Savanta and Oracle
claims that 70% of a broad spectrum of consumers and
businesses in B2B would consider breaking off their
relationship with a company if it did not take sustainability GET THE REPORT:
or social issues seriously. Sustainability has become a major https://info.intershop.com/en/b2b-e-commerce-trends
factor in customer loyalty.
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