Page 71 - CBM29

~ Tomahawk ~

is broadening the product array or bringing products with Telling the story of Tomahawk
high profit margins to the front page. These small changes are Roel acknowledges the need for better articulation of
profitable very quickly.” Tomahawk’s effectiveness after being a judge for marketing
awards in 2023. “The quality of the award cases made me
Celebrate responsibility think that we could easily surpass that standard and that
Cecile highlights Tomahawk’s accessible, playful, and we should have submitted a few cases. We see our own high
social workplace culture. Roel attributes the surprisingly standard as self-evident instead of unique. For that reason,
high productivity to a deliberate lack of a rigid hierarchy, we prefer to let our accomplishments speak for themselves
encouraging direct responsibility. “Successes and challenges rather than actively sharing them with everyone. The result
are shared between the client and our consultant. We of that mindset is that I considered our work not valuable
toast to what we achieve but sometimes we also grieve enough for submission. We need to be better at articulating
together with the client. The humble celebrations and close our capabilities and successes.”
connection to our clients are dear to me and make me proud
of our results.” Always ready for the future
Roel: “Our future plans involve continuous growth,
Future Developments and Challenges enhancing the skills that we already have, and offering
Tomahawk’s recent introduction of server-side tracking is an server-side tracking. Tomahawk aims to expand its cross-
answer to the challenging, ever-changing online landscape. border services and team by recruiting specialists from
For example, tracking is subject to a lot of changes due different nationalities.” ••
to the implementation of Google Analytics 4 (GA4) and
increasing privacy concerns. “Only a handful of agencies
adapted to that change on time, while it was announced
quite early. We already transferred our clients to GA4 a
year ago to ensure reliable data collection and make year
to year comparisons possible.” Tomahawk’s proactive
approach to online developments stands out. “We see this
as an opportunity to distinguish ourselves,” says Roel. He NEW AT TOMAHAWK: SERVER-SIDE TRACKING
attributes the approach to the team’s intrinsic motivation In response to dynamic data collection and privacy laws, Tomahawk introduces
and curiosity, fostering continuous learning. Employees server-side tracking. This solution aids webshop owners in adapting to
actively engage with relevant blogs and training courses to changing regulations. Server-side tracking complements Tomahawk’s existing
enhance their skills. “We like a good challenge!” services seamlessly, as it is a new application of their expertise.

ABOUT TOMAHAWK
Tomahawk is a performance marketing agency. They specialise in webshop
growth across five domains: SEO, SEA, Social Advertising, tracking, and online
marketplaces.

71