Page 70 - CBM29

~ Tomahawk ~

TOMAHAWK:

ALWAYS AHEAD OF THE CURVE

Text: Cecile Collin // Photos: Ted van Aanholt

In the heart of Nijmegen, the Netherlands, where January temperatures dip to -5, Tomahawk
Digital Marketing’s office radiates warmth amid a diligent atmosphere. Roel, the director and
founder, engages in a reflective conversation with his colleague, Cecile, exploring Tomahawk’s

journey and its strategies for cross-border e-commerce success in 2024.

Knowledge fuels growth the individual circumstances that are in place to develop a
Roel: “Sometimes an oversaturated domestic market is a suitable cross-border growth strategy.
reason for expansion, sometimes it’s the opposite: a webshop
thrives in the domestic market and going cross-border is the Creating success in unfavourable online
only way to avoid stagnation and foster innovation.” In that environments
case, they are stuck in a revolving door at the top position Tomahawk excels in uncovering online growth potential,
with competitors: the path of that webshop is circular, not utilising expertise to identify new opportunities. Roel
upwards, not backwards. The only way to change direction explains why webshop owners approach Tomahawk in the
is to take the solid base, built by the domestic success, to a first place. “Fresh clients have previously worked with other
new market. Roel: “The German market might increase your marketing agencies, experiencing challenges due to the
profit fivefold, but piercing through such a big market also limited expertise of those agencies in online marketing or
requires more investments and time. You need the resources online strategies. When webshop owners arrive at Tomahawk,
and patience to sustain that growth process. Belgium might we focus first on what kind of possibilities are hidden within
be easier to expand to, but might offer less in return as well.” the webshop. To follow-up, we use a combination of best
Tomahawk balances the desired results for a webshop and practices, optimization and professionalisation. An example

70