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~ CIRRO ~

I understand that you recently went through a and sometimes ruthless industry, the logistics and fulfilment
rebranding initiative. Could you elaborate more about industry, in which the large players are used to enforce and push
it? around small businesses to accept their standards and their way of
Thijs: “Sure. We used to have four brands all around the world for operating.
separate businesses in different markets. And we wanted to solidify
and unify our group and services globally. Since the beginning of CIRRO has decided to change this by becoming an e-commerce
2023, we have launched CIRRO. Under CIRRO, we now have logistics and fulfilment provider that aims to provide a solution
the CIRRO E-Commerce and CIRRO Fulfillment, respectively, alongside its clients, listening carefully to all their concerns and
standing for cross-border logistics and global fulfilment, the two needs.
modules we serve. CIRRO, the name, has a subtle connection
with the brand heritage, a feathery-high cloud. Phonetically, it Please highlight some of the services you currently
sounds close to ‘zero.’ This symbolizes the e-commerce parcel offer for Europe.
movement by air while lowering carbon emissions to minimize the Thijs: “Sure. Thanks to our expansive European network, we
environmental impact.” offer pan-European shipping, providing end-to-end e-commerce
delivery services across European countries. We help our local
And now that you have gone global with a rebranded clients quickly expand and ship products to important markets,
name, what are CIRRO’s main competitive including Germany, France, and the Netherlands. Our shipping
advantages? Why should any business use CIRRO? times within Europe are between 2 and 6 working days. But we
Charles: “We are proud of ourselves as a global e-commerce also offer returns services, and we all know that return logistics
infrastructure service provider. That means that, with CIRRO are fundamental for the e-commerce industry nowadays. Our
E-Commerce and CIRRO Fulfillment, we can cover all the returns solutions are optimized for domestic and cross-border
demands an e-commerce might have to sell globally. We can help shipments across 28 European countries. We handle returns in 15
them do the first mile and last mile, send goods and products local logistics hubs, conducting quality inspections and reshelving
via road, sea, or air, and overall, we can facilitate the connection returned stock. You can pick us up at your warehouse upon request.
between our clients and their suppliers, clients, or both. CIRRO This helps keep customers satisfied and costs low, enabling quick
has a robust transportation network and infrastructure with over refunds or exchanges.
100+ self-operated logistics routes, 40+ transit hubs, and 80+
fulfilment centres with 1.2 million m2 of warehousing space.” Charles: “Meanwhile, CIRRO Fulfillment focuses on
omnichannel fulfilment services for various product categories:
Thijs: “Also, we combine all the measurable resources with rich, fashion, furniture, electronics, and more. Speaking of the European
unmeasurable industry know-how. Keep in mind that currently, coverage, there are over 40 fulfilment centres with an area of over
CIRRO is processing over 1.2 million daily parcels for over 500,000 m², including two intelligent fulfilment centres in the UK
15,000 international e-commerce clients, and we have more than and Germany that use AMRs (Autonomous Mobile Robots). The
14 years of industry experience with a clear customer-centred services include inventory reception and verification, order picking
approach. This customer-centricity means that we believe in being and packing, shipping orders to clients, and managing returns and
a solution, a partner, and not imposing our e-commerce partners exchanges.”
with conditions, but rather adapting our services to clients’ requests
and even potential requests. We want our customers to enjoy a Would you say that one of CIRRO’s key features is
seamless experience with ease of integration on their side.” your commitment to providing tailored and bespoke
solutions for your clients?
This fundamentally differs from how big carriers or Thijs: “Yes. Within reason, of course. Our philosophy is not about
3PL companies normally behave. seeking clients for our services but crafting the right services for
Thijs: “Yes. Most of the big names in the carrier industry push the our clients. While we may not claim to be the fastest, slowest but
clients to accept their own rules and practices. We do not do that. cheapest, or pricey, we position ourselves as the equilibrium – the
We support the client; we provide solutions that are bespoken to balance of excellence. We are here to assist you with all your
them. We do not say NO from the start, but ‘let’s find a way to logistics and fulfilment requirements and empower you to scale
make it possible together.’ it is a very different approach than the up in the new geographic markets. We long for your trust just as
current industry standard.” we place our trust in you. With respect, expertise, and a discerning
focus on maintaining the optimal value proposition in the ever-
Tailored to your needs and with value and efficiency changing realm of logistics and fulfilment, we aim to strike the
in mind perfect balance.” ••
At the core of CIRRO’s success lies the pivotal blend of tailored
solutions and an outstanding value proposition, serving as a
critical differentiator. The company has to strive for balance, to
provide a service at a reasonable price while keeping quality and
flexibility. This sets them apart as a refreshing take on a complex

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