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~ Salesupply ~

One in three Swedes has never returned an online have questions, but they are more patient than the Germans
order and the Dutch.
While the Danes, for example, are very digitally savvy and
almost one in two have already made a purchase via social In order to compete with local providers, foreign online
media channels, older target groups in Finland in particular retailers looking to expand into Scandinavia must be able to
need to be given more guidance when it comes to online offer flexible, efficient solutions tailored to the local markets.
retail. In addition, they are very suspicious when it comes to Oftentimes the last mile delivery cost is a bottleneck for
passing on their data and pay more attention to ensuring that online shops delivering packages from abroad. To be able
products comply with European standards. The Swedes, on to compete with local competitors in Scandinavia a local
the other hand, are very focussed on sustainability and delight fulfilment centre is required to significantly reduce last mile
e-commerce providers with a comparatively low return rate: costs. ••
according to market studies, more than one in three Swedes
have never returned an online order. And the Norwegians,
like the Danes, are very open-minded when it comes to
using new technologies to continuously improve the user
experience.

There are also differences when it comes to logistics. Swedes
and Danes prefer to have their parcels delivered to their
homes. The Finns prefer to collect their order from a parcel
locker. And Norwegians favour service points in supermarkets
or gas stations.

One thing that all four countries have in common, however,
is a high affinity for mobile commerce: if you want to sell
to Nordic consumers, you should therefore ensure that your
online shop and app are user-friendly and optimised for
mobile devices. In addition, customers in Scandinavia expect
efficient support (ideally in their native language) when they

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