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~ Tomahawk ~

Respecting customer privacy while collecting data for an optimal online shopping experience
is a delicate balance. Just when you think your business is fully GDPR-compliant, new
regulations or technological changes like the demise of third-party cookies force you to change
directions. These evolving browser restrictions complicate data collection further. The logical
conclusion would be to become less dependent on internet browsers for tracking. ServerSiders

offers a seamless solution that requires zero technical know-how on your part, as we bring our
extensive expertise to the table.

Server-side tracking joins the party control over the data collected from different markets. By
Previously, e-commerce leaned on client-side tracking which managing your own data, you will be able to tailor strategies
in turn relied on browser-based data collection. These data to align precisely with specific regional requirements and
were accessible to third parties as well. Server-side tracking preferences.
(S2S) ensures that data is collected on your own independent
server. This data is inaccessible for third parties, which Enhancing user experience
technically makes it first-party data. The server sends the The majority of the EU countries have excellent statistics
data to tracking platforms such as Google Analytics, where for internet access and speeds. S2S accounts for small
marketeers can view and analyse the results. differences by increasing efficiency in data processing
and reducing the loading times for websites. The user
Cross border tracking compliance experience improves vastly, which is particularly important
With GDPR impacting all EU countries, compliance is when attracting and retaining customers from different
crucial for international e-commerce. S2S ensures adherence European countries with varying internet speeds and device
by performing first-party data collection, shielding customers capabilities.
from intervention by third parties across borders. Server-side
tracking has the ability to bypass browser restrictions and Seamless integration
ad blockers as well. Data collection remains consistent in all ServerSiders is capable of integrating S2S easily in various
countries, while respecting the privacy of users and the local CRM-systems, enhancing your ability to manage customer
regulations on data protection. Server-side tagging offered by data effectively across different countries. Effective CRM-
ServerSiders is the ultimate tool for GDPR-compliance and integration of server-side tracking enables marketers to
is essential for e-commerce enterprises expanding in Europe, deploy personalised marketing strategies and customer
but it has even more to offer. service, catered to local preferences and behaviours in each
country.
Beyond the GDPR-challenges
Solid data collection is crucial for cross-border growth, but A full-service tracking solution
tracking becomes more and more challenging. The removal ServerSiders is the newest innovative player in the field
of third-party cookies is expected to be finalised by 2025. of digital marketing. With extensive knowledge, obtained
Because the phasing out is already in process, tracking is at the established parent company Tomahawk Digital
subject to limitations. Webshops are currently missing out Marketing, ServerSiders offers a full-service tracking
on five to twenty percent of data. It is expected that this will solution for e-commerce entrepreneurs. All the technical
increase to 70% in the future. S2S guarantees that 100% of knowhow is present at ServerSiders, enabling webshop
the conversion value remains measurable and can be applied owners to remain focused on growing their own business.
within Google Analytics 4 (GA4). Choose ServerSiders for a robust data collection solution
that supports your success across Europe. Discover more at
Tailored data strategies for local success server-siders.com. ••
Webshops can still accurately track user engagement and
conversions across borders with S2S, which is crucial for
understanding market performance in different countries.
Each region—from Norway to Poland to Italy—has its
unique cultural and economic landscape, and S2S optimises
algorithms for (local) campaigns using detailed attribution
data. This helps with finetuning your campaigns for
maximum engagement. The independence offered by server-
side tracking ensures that webshop owners retain total

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