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~ Salesupply ~

GO NORTH!

HOW ONLINE RETAILERS

WIN THE HEARTS

OF SCANDINAVIAN

CONSUMERS WITH

QUALITY AND

SUSTAINABILITY

Text: Jeroen Leenders // Photos: SteveAllenPhoto Getty Images & mikdam Getty Images Pro

In the face of virtually stagnating growth in many mature e-commerce markets, online
retailers are facing a decisive decision: either they accept zero growth - or they try to scale

their business cross-border. Scandinavia is often overlooked in the search for suitable
countries. “Wrongly,” says Jeroen Leenders, Co-Founder of Salesupply.

t around 37 billion euros, the Nordic looking for high-quality and sustainable products and
countries of Denmark, Finland, Norway, are prepared to pay a higher price for them. Moreover,
Aand Sweden together “only” accounted for Scandinavian customers are no strangers to international
around half of the e-commerce sales generated in shopping. According to market studies, they already prefer to
Germany in 2023 (79.7 billion euros). However, shop across borders in China, Germany, and the UK.
the combination of above-average internet usage
and technological expertise, high purchasing However, anyone who wants to lump all Scandinavian
power and significantly less competition than in countries together because of their common roots will fail.
other European online markets makes Scandinavia This is because the differences in purchasing behaviour and
attractive for foreign online retailers. expectations of the shopping experience are considerable
in some cases. Norway, as a non-EU member, is of course a
Consumers from Scandinavia appreciate sustainable special exception. But there are also numerous special features
quality goods in the other EU countries.
Online retailers that offer high-quality, sustainable products
and services in popular online categories such as fashion,
household appliances and cosmetics can expect strong
demand. This is because Nordic consumers are consciously

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