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~ Oct8ne ~

WhatsApp greatly helps Rossetti to close sales, showing, for The implementation and continuous improvement of
example, the texture of a specific garment or footwear, or the Oct8ne Chatbot
different aspects of the products. At Rossetti, they comment that the setup was easy and
quick, as the Oct8ne team took care of this task, offering
To understand the importance of WhatsApp for this store, in recommendations based on the baseline that other e-commerce
a three-month period, Rossetti Deportes received: 11,209 help businesses typically implement. Continuously, the Rossetti
requests via the web and 16,483 via WhatsApp. team has been adapting the bot’s flow based on the questions
they deemed necessary to add to expand the range of help
Specifically on WhatsApp, 63% of inquiries were successfully requests that the chatbot is capable of handling.
handled by the bot, while the remaining 37% were attended
to or transferred to a human agent. Additionally, the bot has And now that you’ve read all this, you might be imagining that
displayed 11,487 products throughout all the chats interactions you too can optimize your customer service by offering your
handled. clients immediacy and excellence, as well as optimizing your
team’s work. ••
The product search tool to facilitate searching and
increase sales
The product search tool within the Oct8ne chatbot is one of
the most used features, allowing customers, both on the web, on
WhatsApp, and on social media, to easily search for what they
are looking for with keywords within the same conversation
window. In this way, “customers can quickly find what they are
looking for from WhatsApp, and then they enter the website
with a firmer purchase decision.” This is explained by the Head
of E-commerce at Rossetti, who has also implemented this
Oct8ne feature to increase website sales.

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