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~ Wijnand Jongen ~





            But more needs to be done
            Exploring alternative payment solutions, such as the digital
            euro, or instant transfers, is essential to creating a payment
            ecosystem that benefits both merchants and consumers.
            In that regard, the recent evolution of the EU legislative
            framework has been crucial. However, merchants are still
            facing a number of challenges. From the imposition of new
            fees with little justifications, to the lack of clear information
            and transparency on the costs associated with each payment
            solution, merchants are left with little bargaining power
            and incentives to switch to the most beneficial providers.
            As a result, payment prices go up and so do retail prices for
            consumers.

            There remains an urgent need to establish healthy
            competition in Europe’s payments market. To that end,
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            policymakers at EU and national level need to ensure the
            proper enforcement of the current rules and take action when
            appropriate to combat measures imposed by dominant players
            on merchants. On their side, merchants need to take the full
                                                                     COMPANY                          PLUS
            advantages of the emergence of market-driven alternative,
            such as those based on A2A, or public alternatives, such
            as the upcoming digital euro, to reduce their costs. Lastly,
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            establishing some balance in payments’ fees by imposing
            transparency obligations on providers, and capping fees that
            are currently unregulated would surely pave the way towards
            a payment ecosystem that works to the advantage of both
            merchants and consumers. ••


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